Win the “Fastest 48 Hours of Your Life” in Abu Dhabi with Shell Helix Ultra

Published on June 28th, 2011

An all-expense paid VIP trip to Ferrari World Abu Dhabi worth more than RM15,000 each awaits four lucky winners of this year’s edition of the Shell Helix Ferrari World contest.

The two-tier contest to be held from June 15 to August 31, 2011, is open to customers who purchase a four-litre pack of Shell Helix Ultra fully synthetic or Shell Helix HX7 synthetic technology motor oil with special Active Cleansing Technology.

In the first tier, customers have to count the number of Shell Helix Ultra packs on the entry form and submit their entries at selected Shell stations, authorised workshops or by mail with proof of purchase. The second tier will see 15 lucky finalists take part in the fun-filled Shell Helix Challenge at the Berjaya Times Square Theme Park on October 8, 2011. Four lucky winners will then get to embark on a trip of a lifetime to the capital of the United Arab Emirates, Abu Dhabi in November 2011.

As guests of Shell and its technical partner Ferrari, the four winners will have the opportunity to witness first-hand the Shell Helix-lubricated Ferrari F150 cars of Fernando Alonso and Felipe Massa in action at the Abu Dhabi Grand Prix, as they race around the spectacular Yas Marina Circuit – the only day-into-night race and the penultimate event in the 2011 Formula One calendar.

Seow Lee Ming, Cluster Marketing Manager, Shell Lubricants SEA-South

The lucky winners will also get the chance to take the wheel in one of the thrilling Formula One and Gran Turismo driving simulators on a VIP trip to Ferrari World. There, they will also ride the world’s fastest rollercoaster at speeds up to 240kph, travel through the heart of a V12 engine and tour the interactive, recreated Shell trackside laboratory where they will learn about the work that Shell engineers do behind the scenes at each Formula One race with Ferrari. With its host of rides, unique delicacies and shopping experiences, Ferrari World is sure to spark the Ferrari spirit in everyone.

According to Ms Seow Lee Ming, Cluster Marketing Manager, Shell Lubricants SEA-South, this is the second consecutive year Shell Malaysia is organising the Shell Ferrari global promotion to reward loyal Shell Helix customers.

“Last year, Shell Helix rewarded four lucky winners with a trip to the Ferrari headquarters in Maranello, Italy and this year another four will win a VIP trip to Ferrari World Abu Dhabi. We are able to offer such unique and memorable experiences to our customers because of our long-term strategic partnership with Ferrari. This is a privilege no other lubricant brand has,” she said.

For the past 60 years, Shell has been working hand in hand with Scuderia Ferrari in Formula One to develop high performance Shell Helix lubricants. From the beginning, the partnership contributed to a technological advantage over the competition as the pair developed products and technologies together for the race track that could then be transferred to the road.

Shell Helix Ultra is Shell’s premium, fully synthetic motor oil developed for high performance modern petrol engines. Scientifically formulated with Shell’s ultimate Active Cleansing Technology, it works harder to protect than conventional motor oils by continuously helping to prevent dirt and sludge from building up, enabling your engine to operate at its full potential right up to the next scheduled oil change.

Shell Helix Ultra helps to minimise engine noise, and conditions and protects engines from the extra stresses of driving in modern start-stop traffic conditions. It is the only motor oil recommended by Ferrari.

Shell Helix HX7 is a synthetic technology motor oil suitable for fuel-injected petrol engines fitted with catalytic converters and turbo-charged and intercooled direct injection diesel engines. It is also formulated with special Active Cleansing Technology to clean and protect engines for more responsiveness.

For more information on the Shell Helix Ferrari World promotion, please visit or visit your nearest Shell station or authorised workshop.

words & pix: SHELL


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