Volvo Malaysia Awards Students with Overseas Study Trips for Innovative Road Safety Ideas

Published on February 24th, 2014

Shah Alam, February 24, 2014 – Four tertiary-level Malaysian students received thrills of their lifetime when they emerged winners of the iSTREC Road Safety Innovation Challenge 2013 and won overseas study trips to Sweden, Thailand and Singapore for the first, second and third prize respectively.

Picture 1

The prize presentation ceremony was held today at the Volvo Malaysia headquarters in Shah Alam, with Mr Bengt Carlsson, Ambassador of Sweden to Malaysia, as the guest-of-honour.

The challenge, the first of its kind by Volvo Malaysia and its partners in the iSTREC initiative – Agensi Inovasi Malaysia (AIM) and Universiti Putra Malaysia (UPM) – saw Muhammad Isa Lim from Universiti Malaysia Sabah winning the first prize, Seri Budiman Hakim bin Masduki and Mohamad Hamizan bin Halim also from Universiti Malaysia Sabah winning the second prize and Gary Chen from Universiti Malaysia Kelantan winning the third prize. They outshone over 700 entries nationwide to bag the all-expense paid study trips.

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iSTREC or “Innovative Solutions to Reduce Crashes between Trucks and Motorcycles” is an initiative and collaboration between Volvo Trucks, AIM, UPM, Business Sweden and Vehicle and Traffic Safety Centre of Sweden (SAFER). Officially formed in January last year, the mandate of iSTREC is to collaborate, seek and recommend solutions to reduce crashes and casualties between trucks and motorcyclists in Malaysia.

The iSTREC Road Safety Innovation Challenge 2013 was organised as an extension to the umbrella iSTREC programme. Launched in September last year in conjunction with the Sweden Malaysia Innovation Days, its focus was to drive greater awareness on road safety via student and public engagement. Students and the public were encouraged to leverage their creativity to capture moments, messages and ideas on how to enhance and achieve better road safety between trucks and motorcyclists.

“Safety is our ethos at Volvo Group. We underlined our commitment to safety by building safer vehicles as well as encourage safe driving behaviour among the public. We have been championing the importance of safety since the 1920’s and we saw that this challenge is a good and impactful platform for students to not only unearth their creative thinking, but to also instil in them the awareness that they can make a difference. We also want to inculcate a sense of ownership amongst students on social issues and empowering them to take action for improvement,” said Mats Nilsson, Managing Director of Volvo Malaysia.

“We are delighted that through this platform we were able to discover talents with strong potentials. We believe the study trips will further expose our youths to see and learn the importance of innovation and its contribution to society,” said Mr Naser Jaafar, Chief Operating Officer of Agensi Inovasi Malaysia (AIM).

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Throughout the two month-long competition students were encouraged to submit impactful messages in a short video of any style or genre that creatively explore issues associated to road safety that impact modern day lives. The public category consisted of reflective sticker design for motorcyclist helmet. Both categories of the iSTREC Road Safety Innovation Challenge were hosted on UReka (www.ureka.my), an idea crowdsourcing challenge platform driven by Agensi Inovasi Malaysia.

“I am thrilled beyond words to have won the grand prize of a fully-paid study trip to Sweden. This is truly an amazing opportunity and a dream come true – one that will indeed contribute to both my education and personal growths. I would like to deeply thank Volvo Malaysia and AIM for supporting and pushing me to develop my skills in creativity and innovation,” said Muhammad Isa Lim, 21.

Muhammad Isa Lim’s winning video presentation entitled “Highway travel time policy” looks at a solution from a policy angle. He proposes that in order to decrease the frequency of clashes between trucks and motorcycles, a policy must be drafted and enforced to separate the two types of vehicles traveling, specifically on highways. Using a combination of existing tracking technology via GPS/toll system and tax incentives, truck companies can be encouraged to move their fleet at night, when there are far fewer motorcyclists traveling on the road. Truckers that travel during the day will have to pay higher toll rates compared to travelling at night, and will need to pay premium road tax.

Participants in the Public category on the other hand were encouraged to submit their best design for the reflective stickers for motorcyclists’ helmets that can contribute to prevent accidents with trucks. Selected designs will be incorporated into a pilot study at a later stage of the iSTREC project, and 10 winners take home an iPad each.

All entries were judged based on four main criteria: innovativeness of the idea, potential and impact on Malaysian roads (specifically between trucks & motorcycles), feasibility and implementation capability, and sustainability.

 

Summary of Prizes

Grand Prize: A study trip to Sweden

5D/4N all-inclusive (flight, accommodation, transport, food)

Second Prize: A study trip to Thailand

3D/2N all-inclusive (flight, accommodation, transport, food)

Third Prize: A study trip to Singapore

3D/2N all-inclusive (flight, accommodation, transport, food)

Winners

Winners of the Student Category (Short Video)

Muhammad Isa Lim

(Grand prize)

 

“Highway travel time policy” – This idea looks at a solution from a policy angle. In order to decrease the frequency of clashes between trucks and motorcycles, a policy must be drafted and enforced to separate the two types of vehicles traveling, specifically on highways. Using a combination of existing tracking technology via GPS/toll system and tax incentives, truck companies can be encouraged to transport their fleet at night, when there are far fewer motorcyclists traveling on the road. Truckers that travel during the day will have to pay higher toll rates than at night, and will have to pay premium road tax.

 

Seri Budiman Hakim bin Masduki &

Mohamad Hamizan bin Halim

(Second prize)

 

“Bike Bug” – This idea proposes motorcycles to be fitted with affordable GPS-based transmitter ‘bugs’ which would be detectable by monitors installed in trucks. When the system detects a possible collision, it sends a warning to the truck driver to take precautionary measures.
Gary Chen

(Third prize)

 

“3rd Eye Project” – An idea for a comprehensive solution to prevent cases of truck drivers falling asleep while driving. The proposal calls for an ‘eye-ball monitor’, an existing technology that tracks the driver’s level of alertness. This system connects not only to an alarm which would sound once it detects the driver’s eyes being closed for the usual blinks, but also to a black box that records the incident (for corrective action). The system would also connect to the JPJ to pressure the driver and his employer to take corrective action.

 

 

NO

Winners of the Public Category (Sticker Design)

1

Liew Vui Khong

2

Mohammad Faizan bin Mohammad Fadeli

3

Ivan Lee Chee Yik

4

Aishah Abdul Rahman

5

Tan Choon Siong

6

Muhammad Aidil Ajwad bin Azri

7

Ng Lee Hong

8

Irdina Marha

9

Muhammad Asyraf Fadzli bin Jamaluddin

10

Mohd Saufi Hafizi bin Mohd Suhaimi

About Volvo Malaysia

Volvo Malaysia is the distributor for Volvo and Renault Trucks in Malaysia and provides a complete transport solution for professional and demanding customers. The company offers a range of medium to heavy duty trucks under the Volvo, Renault and UD umbrella. Customer support is secured via a network of 11 outlets comprising of sales, service and parts across Malaysia. Volvo Trucks are assembled locally in Malaysia with CKD kits from Sweden.

Internationally, Volvo Trucks has a global network of 2,300 dealers and workshops in more than 140 countries. Volvo trucks are assembled in 16 countries across the globe. In 2011 more than 115,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. The Group also provides solutions for financing and service. Volvo´s work is based on the core values quality, safety and environmental care.

About Agensi Inovasi Malaysia (AIM)

Agensi Inovasi Malaysia (AIM), a statutory body established by the Government through an Act of Parliament is created to jump start wealth creation through knowledge, technology and innovation and stimulate and develop the innovation eco-system in Malaysia towards achieving Vision 2020.

AIM’s main objectives are to:

•      Generate additional revenue to contribute to Malaysia’s GDP

•      Provide additional jobs for the Malaysian workforce

•      Inspire and produce a new generation of innovative entrepreneurs

•      Facilitate the evolution of Malaysian companies into major global players

 

About Universiti Putra Malaysia (UPM)

Universiti Putra Malaysia, a leading Research University endowed with a legacy of knowledge and inspired by a vision of excellence is one of the leading higher learning institutions in Malaysia. Since its formation in 1931, Universiti Putra Malaysia once known as Universiti Pertanian Malaysia has progressed from a modest agricultural school to an acclaimed institution offering an extensive range of programmes and highly committed to the discovery and distribution of knowledge. Universiti Putra Malaysia presently, in both its main campus in Serdang, Selangor and branch campus in Bintulu, Sarawak has more than 28,000 students enrolled in its undergraduate and postgraduate programmes which includes international students from over 60 countries worldwide,  and offers more than 250 fields of study at Master and PhD levels.

Words & Photos : Volvo Malaysia 

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