UMW Toyota Motor Sdn. Bhd participated in the 3rd International Greentech & Eco Products Exhibition and Conference Malaysia (IGEM) by displaying the world’s popular Hybrid vehicles, the all new PRIUS c and the new, improved version of the 3rd generation Toyota PRIUS. The three day conference was held from 10th to 13th October 2012 at Kuala Lumpur Convention Centre.
Themed “Greentech for Growth”, the IGEM2012 aims to help push the rapid adoption of green technology to deliver a double impact of sustainable economic growth as well as to address the environmental and energy security issues. As part of Toyota Global Vision commitment, UMW Toyota Motor is in support of this effort to lead the way to the future of mobility enriching lives around the world and respect for the planet with the safest and most responsible ways of moving people.
The idea of participating in this international exhibition is to showcase and create public awareness for consumers and public awareness on Toyota’s world renowned Toyota Full Hybrid System technology. Apart from strongly supporting the Malaysian government’s positive stance towards the environment, it provides opportunity for visitors to learn more about the development story behind the Toyota Hybrid System technology, how it works, and its class-leading benefits, which lead to conservation of the environment. The Toyota Hybrid System was displayed through videos, display panels and other exhibition materials.
Toyota’s mission has always been to provide clean and safe products. With this in mind, a new powertrain called the Toyota Hybrid System (THS) was developed (in the 1990s), with the aim of creating a practical “Eco Car”. The Toyota Hybrid System combined a petrol engine and an electric motor that did not require external charging. The new PRIUS and all new PRIUS c, unlike most of its competitors, use the full hybrid system that is intelligent enough to run independently on either petrol or electric power or a combination of both. The 3rd generation PRIUS was launched in Malaysia in 2009 and UMW Toyota Motor has sold close to 4,000 units and more than 2,100 units of the PRIUS c.
The IGEM 2012 brings the dynamism of renewable energy, energy efficiency and green transportation for adoption and start-ups, while providing an essential platform to launch, feature and showcase innovative eco-products, green technologies and services. It is indeed a must-attend event for green product buyers and sellers to interact, transact and forge new partnerships and cross border collaboration.
words & pix: UMW Toyota