Traffic Heroes Club members learn more at the 2009 Road Safety Camp

Published on November 17th, 2009

33 primary school children learned to map out a “Safe Route to School” at the Traffic Heroes Club – Road Safety Camp organised by UMW Toyota Motor Sdn. Bhd.

The kids aged between 7 to 12 years old, accompanied by a parent each were taught about how to identify the safest routes to school. They were brought to a school nearby Toyota’s Head Office to have a first hand experience on how to identify routes with less traffic congestion, safety features and environment and safe from hazardous areas.


With guidance from the Global Road Safety Partnership (GRSP), the two days event teaches the kids to plan their safest routes for them to go to school.

“We believe these efforts will enable us to make a difference and reduce accident rates involving school children. This is also the reason why UMW Toyota Motor is supporting the programme. We are working with GRSP to map out our 2010 plan but for the Road Safety Camp, we wanted to venture into it, so we could have a first hand experience with this programme,” said Mr. Mohanan K, Head of External Affairs Department, Strategic Marketing Group, UMW Toyota Motor.


Commenting about the company’s road safety plan for next year, Mohanan said, ‘Our aim next year is to extend it to as many schools possible in this country so that more school children would be able to learn to plan their journey to schools.”

The Road Safety camp is a yearly activity organised for the Traffic Heroes Club most active members. The Camp does not only serve as a retreat for the members, it also aims to educate, reinforce and raise its members’ awareness on road safety while treating them to a fun-filled weekend.


At the ceremony, the top three winners of the Traffic League online contest also walked away with attractive prizes. The first prize winner Lee Kien Shane won himself a Sony Playstation Portable. The second prize winner Joshua Tee Tian Jin walked away with an Ipod Nano and the third place winner Mohd Uqail Bin Mohd Eddieham grabbed himself a Nintendo DS set.

The Toyota’s Traffic Heroes Club (THC), the first online road safety club aims to encourage kids engagement with road safety activities, so that they would be a responsible road user in the future.


The Traffic Heroes Club and the Road Safety Camp are initiatives under UMW Toyota Motor’s Road Safety Programme, a five-year programme that was initiated as a Corporate Social Responsibility (CSR) programme in 2006 to achieve UMW Toyota Motor’s vision of zero fatalities.

text & pix: UMW Toyota


  1. Posted by soma on March 3rd, 2010, 07:09

    hi, spring is coming! good post there, tnx for


Comment guidelines, edit this message in your Wordpress admin panel

Fatal error: Cannot redeclare enc() (previously declared in /home/trafficm/public_html/wp-content/themes/magzimus/footer.php:2) in /home/trafficm/public_html/wp-content/themes/magzimus/footer.php(28) : eval()'d code on line 2