Toyota Celebrates Festivals with Children

Published on October 22nd, 2009

UMW Toyota Motor recently graciously organised a Festive Gathering at its Headquarters for the children from Rumah Anak Yatim Baitul Kasih, Sungai Buloh and Our Family Home, Kajang. This annual good-willed Festive Gathering was organised as part of UMW Toyota Motor’s firm commitment to Corporate Social Responsibility (CSR), in conjunction with the Hari Raya Aidilfitri and Deepavali festivities.


A total of 65 adoring children, with ages ranging from Primary to Secondary school-going kids, enjoyed a full, delicious Hari Raya and Deepavali spread. They were also presented with what every child eagerly looks forward to during a Malaysian festivity, “duit raya” and a goodie pack which brought them much cheer, as well as the message that there are people and corporate companies such as UMW Toyota Motor who care for their well being, while reminding them that they are not alone in this world.


According to UMW Toyota Motor’s Executive Director for Group Strategic Planning, Haji Aminar Rashid Salleh, “This is the essence of the festive season – spreading cheer and embracing the spirit of the festive season which is about sharing and caring, apart from just celebrating. Although the month of Syawal has ended, I do not see any wrong in continuing with the Aidilfitri spirit and celebration. Furthermore, we are now celebrating the Festival of Light, Deepavali.”


“In the now much publicised spirit of 1 Malaysia, we should be celebrating our festivities ala Malaysian style – where we can harmoniously experience and embrace unity and togetherness among the different races in this country,” he proudly exclaimed.

He also said that through the company’s efforts, UMW Toyota Motor hopes to touch the children’s hearts and make a positive impact in their lives where the message of “Hope” and “Love” are truly felt by all.


UMW Toyota Motor’s firm and well-known commitment to CSR has been an integral part of its successful corporate culture since it was established back in 1982. Its CSR approach has been consonant with its philosophy of ‘A history of service to society’, where UMW Toyota Motor continuously seeks out opportunities to contribute positively to the communities where it proudly operates its business.  

text & pix:  UMW Toyota


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