The 1st Asia Ducati week 2010

Published on September 1st, 2010

The first and largest gathering ever of Ducati riders in Asia is going to be organized by the official importer in Malaysia, coordinated by Ducati APAC. The event will be showcased at the Asia Ducati Week 2010, which boasts over 500 Ducatis, valued at approximately RM60 million during the upcoming MotoGP weekend at Malaysia’s Sepang International Circuit (SIC).

This exercise is expected to boost the local motorcycle market by at least 15 per cent, as it revolutionizes motorcycle sales in the country to include a specialized and exclusive ownership experience as part of the purchase package.

The event will be held in conjunction with the Malaysian round of the MotoGP championship from Oct 8 to 12, 2010. This MotoGP experience is expected to be followed by the 2-day Ducati Riding Experience Asia, an exclusive riding course conducted by Ducati in Italy.

NAZA Group of Companies Joint Group Executive Chairman Dato’ Hj SM Faisal Tan Sri SM Nasimuddin said that, “the event would further accelerate the market growth as it gave customers additional value in owning the Ducati of their dreams.”

“Owning a Ducati is like a dream. It is the ultimate motorcycle and the ownership experience is not just about the bike, but it extends to the whole lifestyle of the made in Italy experience: sportiness, adrenalin and excitement created by activities such as the Asia Ducati Week. This experience simply adds value to what we, at NAZA, provide to our customers,” he said.

Asia Ducati Week will gather Ducati Community in Asia for the first time. Every Ducatista can share a unique riding passion with bikers coming from all around the world and try a unique riding experience at Sepang Circuit.

Themed “Red Storm” and supported by Tourism Malaysia and the City of Kuala Lumpur, the event will see an international participation from more than 22 countries, including Australia, Canada, China, Hong Kong, India, Indonesia, New Caledonia, Philippines, Singapore, Taiwan, Thailand and Vietnam as well as several Ducatisti from Europe.

The five-days event will kick off with a welcome dinner at the Pan Pacific Kuala Lumpur International Airport Hotel in Sepang, followed by street parties planned for the two nights of 9th and 10th October, at a designated “Ducati Zone” along Jalan P. Ramlee that spans across five clubs.

Participants will also attend a City Tour, which will take them to attractions such as Batu Caves, KL Tower, the Petronas Twin Towers and the Putrajaya Administrative Capital.

The Ducati Riding Experience Asia will be conducted by fully Italian qualified trainers, directly supervised by Ducati Motor Holding, who will teach participants how to improve their riding skills in a controlled environment. The DRE will be divided into three different courses – Basic, Intermediate and Advanced – specially catered for individual riders. Troy Bayliss (52 World Superbike victories) is scheduled to take part to DRE Asia himself, riding with the most passionate and skilled of the Ducatisti.

This two-day event Grand Finale will be revved up at full throttle towards an exciting Ducati gala dinner.

The Asia Ducati Week is based on the popular World Ducati Week, which is held at the Misano World Circuit, in Italy. During this year’s edition the Italian coast of the Adriatic Riviera vibrated with the thunderous sounds of Ducatis and boasted a record-breaking 60,000 motorcyclists from 28 nations from five continents – reinforcing the international appeal of the Ducati brand.

For those who have yet to purchase the Ducati of their dreams, we organized the possibility of test riding our demonstration bikes during the riding experience, allowing them to feel part of a worldwide riding excellence.

words: Naza Bike  pix: Naza Bike & Syafril Ismail


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