Taylor’s University has won the first prize of the Veloster Rev It Up Inter-College Challenge, which was organized by Hyundai-Sime Darby Motors (HSDM) recently.
This competition was organized in conjunction with the launch of the revolutionary new Hyundai Veloster. The Veloster is an innovative concept that combines a sporty design with practicality and convenience. It features both a 1 + 2 functional door layout and a bold trend-setting design with excellent aerodynamics based on the fluidic sculpture design concept. It is an iconic car and a design breakthrough for Hyundai.
The Veloster Rev It Up Inter-College Challenge, which commenced on the 1st of September 2012, was opened to private universities and colleges in the Klang Valley and Penang. It was aimed at cultivating creative minds among college students allowing them to think out of the box. “The Veloster is a product of Hyundai’s brand statement, “New Thinking. New Possibilities”, where new creations are produced through new thinking. With this competition, we aim to challenge college students to develop innovative ideas that are significant to the Veloster,” said Mr Lau Yit Mun, Managing Director of HSDM.
In this competition, participating colleges and universities were each given the opportunity to select one team to represent them in designing an exhibition booth for the Veloster. The seven colleges/universities were KBU International College, KDU College Penang, Limkokwing University of Creative Technology, Malaysia Institute of Art, Taylor’s University, UCSI University and Sunway University.
Selected teams were given three days and RM10,000 to build and complete the booths, which were displayed for a week on participating university/college grounds. Photos of the booths were later taken and posted on Hyundai Malaysia’s Facebook page for fans to vote. Winners are judged based on both the number of votes they get on Facebook page (50%) and from the panel of judges made up of motoring journalists (50%).
The panel of judges was made up of experienced motoring journalists. Among them were Mr Daniel Fernandez (Group Editor of Asian Auto), En Hezeri Samsuri (Associate Editor of Top Gear Malaysia), Cik Izwaashura Sadali (Editor of Auto Maskulin), Mr Paul Tan (Managing Editor of Driven Communications) and last but not least Mr Yamin Vong (Managing Director of Aideah Communications/Editor of Cars, Bikes and Trucks, BH Auto, S4M, MNM and A&M)
With the theme ‘The Impact’, Taylor’s University constructed its winning booth using both 3D Street Art and the physical structures of the ground breaking to create the impact of the Hyundai Veloster’s arrival. Team leader Gavin Wu Jia-Chung said 3D street art is the trend now and is especially popular among the generation-Y.
The second place went to Sunway University with the creative construction of a flipped road booth concept representing the impact of velocity. In third place was KBU International College, which drew their inspiration from the effects of moving lights on the road at night. Their booth was designed with multiple lines and lights to bring out the light rays effect.
The first place winner received a total prize money of RM50,000 (of which RM35,000 was awarded to the college/university and RM15,000 to the participating team), while the second place received a total prize money of RM30,000 (of which RM20,000 was awarded to the university/college and RM10,000 to the participating team). The third place winner received a total prize money of RM15,000 (of which RM10,000 was awarded to the college/university and RM5,000 to the participating team).
“We are very happy to be selected as the grand prize winner of this competition. The team had worked very hard in designing and building the booth for the Veloster with some guidance from the lecturer. This competition is a great opportunity for the students to demonstrate their creativity and I’m sure they had a lot of fun as well,” said Angus Lee Ching Hwa, Lecturer of Taylor’s University.
Mr Lau said he was impressed with the effort put in by the students and their creativity. “A competition like this is relevant as students get to demonstrate their designing skills and creativity and I’d like to applaud the students for their effort,” added Mr Lau.
words & pix: HSDM