Super Luxurious Rolls-Royce Ghost now in Malaysia

Published on February 8th, 2010

Rolls Royce Motor Cars Kuala Lumpur made a grand entrance into the Malaysian Automotive Industry and market recently by previewing the new four-door super-luxury saloon, the Ghost, for the first time in Kuala Lumpur, and Malaysia.

The Ghost is smaller and more dynamic than previous Rolls-Royce models and is instantly recognizable as a Rolls-Royce, achieving a new modernism but remaining true to its luxurious heritage. The super-luxurious car is the first in a new Rolls-Royce model series, separate from the Phantom family which comprises of the Phantom, the Phantom Extended Wheelbase (four door saloon), the Phantom Drophead Coupe (convertible), and the Phantom Coupe (fixed roof).

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During the exclusive and classy preview, Rolls-Royce Motor Cars Asia Pacific Regional Director Colin Kelly said, “The Ghost is a more informal design that broadens the appeal of Rolls-Royce Motor Cars, combining refinement, new technology and contemporary style. It bears all the hallmarks of other Rolls-Royce cars, using the finest wood and leather materials and employing manufacturing standards which are no different to that of the Phantom. The Ghost will be built-to-order.”

“The Ghost is receiving healthy interest in Malaysia and I have no doubt that this fine example of a super-luxurious car will be a success in Malaysia with its unique blend of effortless dynamism,” said Datuk Michael Ong, Managing Director for Rolls-Royce Motor Cars Kuala Lumpur.

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Brenda Pek, General Manager for South and East Asia Pacific added, “I expect the Ghost to have a strong demand in Malaysia, as well as attract a broader set of buyers who have not considered a Rolls-Royce before.”

Peerless..Super Luxurious Comfort

The interior of the Ghost features a number of Rolls-Royce design cues such as traditional violin key switches and eyeball air vents. Deep-pile carpets can be complemented by optional lambswool floor mats for a truly luxurious feel.

Housed within the front doors are integrated Teflon-coated umbrellas, which seems like something out of a James Bond movie, while the rear coach doors, unique to Rolls-Royce open to a generous 83 degrees. The interior space is filled with natural light, enhanced by an optional Panorama Sunroof, which extends from the front into the rear compartment.

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Four-zone automatic air conditioning, automatic air recirculation, condensation prevention and solar compensation, lounge or individual seating (the latter with optional massage function) offers outstanding comfort for passengers.

Picnic tables, incorporating the finest leather and veneers matched to the rest of the Ghost’s interior, also house two 9.2inch LCD screens in the back of the front seats. The Ghost audio system delivers 600 watts of sound through a 10-channel amplifier and sixteen speakers, including two floor-mounted subwoofers. USB and auxiliary inputs allow for the integration of external audio devices, while a 12.5 GB hard drive enables storage of music files from USB or CD player sources.

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Riding on a sophisticated four corner air suspension, the Ghost can detect even the smallest of changes. For example, it will sense the movement of a single rear passenger from one side of the seat to the other and cleverly compensate accordingly. A lift and kneel function raises or lowers the Ghost by 25mm.

A host of optional aids make the Ghost the most driver-focused Rolls-Royce Motor Car yet, and include rear, front side and top view cameras, Night Vision Camera, Heads-Up Display, Lane Departure Warning, High Beam Assistance, Adaptive, directional headlights and Active Cruise Control with Stop and Go Active Brake Intervention. Optional Comfort Entry allows easy access to the car, unlocking doors when the key fob is within 1.5 metres.

Examplary..Super Luxurious Performance

The Ghost is the most powerful Rolls-Royce built to date, yet delivers its performance in an entirely Rolls-Royce manner – effortlessly. The epitome of dynamic refinement, the Ghost drivetrain comprises a unique yet powerful 6.6-Litre Twin-Turbocharged V12 engine and a new 8-speed automatic ZF gearbox.

Peak power output of 563hp at 5250rpm is combined with a maximum torque of 780Nm of torque at only a mere 1500rpm, impressive to say the least. The result is that the palatial and super luxurious Ghost is able to do a century sprint in 4.9 seconds, and an electronically governed top speed of a more than sanely sufficient 250km/h. The new drivetrain significantly improves Rolls-Royce Motor Cars class leading position on CO2 (317g/km) and fuel efficiency (Combined consumption: 20.8 mpg/13.6l/100km).

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Electronic aids keep the Ghost composed on virtually any surface and include Anti-Roll Stabilisation, Dynamic Brake Control and Dynamic Stability Control, Dynamic Traction Control and Cornering Brake Control. The Ghost’s handling and safety systems operate as one, imperceptible to the driver and passengers.

Production

Production of the Ghost has begun at Goodwood and Malaysia’s first customer cars are expected to be delivered in the second quarter of 2010. In order to cope with the anticipated demand from the super rich for the super luxurious, Rolls-Royce Motor Cars has increased its manufacturing workforce by a positively staggering 50%.

Rolls-Royce Motor Cars recently announced successful sales results for the year 2009, with 1002 cars sold during that year. The suggested retail price by Rolls-Royce Motor Cars for the Ghost is around RM2.6 million, which will vary with options. The Ghost is a super luxury car that is made to order.

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Rolls-Royce Motor Cars Kuala Lumpur is located at Quill Nine, Number 112, Jalan Semangat, 46300, Petaling Jaya, Selangor Darul Ehsan, Malaysia.

For more information and enquiries, call +603-7960 2333, Fax +603-7960 2072, or log on to www.rolls-roycemotorcars.com.

text: Azdee Amir  pix: Dinesh Appavu

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