Size does matter, Givi says

Published on October 31st, 2009

When it comes to certain apparel and clothing, the tagline or description ‘one size fits all’ is sometimes used, although ironically more often than not, one size just simply does not fit all because people from different walks of life have different shapes and sizes.

Recently, GIVI Asia introduced its ‘One Size Does Not Fit All’ campaign which showcases the importance of safety through its latest Roma helmet which has been cleverly designed through its range of sizes to be the perfect fit for any biker in town.

GIVI Asia Sdn Bhd’s General Manager, On Hai Swee, commented, “The Roma helmet comes in four different sizes, S, M, L, and XL, to ensure that every individual is securely protected. There are two mono colours and two graphic designs made available to cater for individual taste. The helmet has also been designed to be comfortable with breathable fabric lining that is easily removable and washable. To top it off, the Roma helmet features a hassle-free, quick release buckle and polycarbonate anti-scratch visor.”

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“To be honest we do not have a specific sales target in mind, though certainly we would love to sell between 10,000-15,000 units or even 100,000 units. However many helmets we sell, our goal is to make sure that this is achieved by respecting and adhering to our philosophy – which is to ensure that all motorcyclists wear the correct sized helmets in order to save a substantial number of lives,” he added.

GIVI Asia has respected and adhered to such a policy with passion and determination, producing a new range of helmets with safety in mind that caters to the local Malaysian market. GIVI Asia is also launching a strong educational campaign aimed towards the dealers and especially the end users in order to drive home the important message and realisation that the need for selecting the correct sized helmet for one’s head is vital, important and absolutely necessary. With over 60% of road users involved in road accidents suffering head trauma, it is essential that motorcyclists understand how their choice of helmet could ultimately impact their life.

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GIVI Asia Sdn Bhd’s Overseas Operations Manager, Joseph Perucca said, “Everyday we read in the newspapers of road accidents and offcourse casualties. Our main concern is providing the right accessories to ensure maximum safety for the motorcyclists. Although GIVI is originally a foreign entity, we live and progress within the Malaysian lifestyle. With our global experience, we are fully aware of the importance of safety enhanced motorcycling accessories and it is this awareness and realisation that brought about the development and creation of the Roma Helmet, as well as the ‘One Size Does Not Fit All’ campaign for the benefit of Malaysian motorcyclists.”

“We feel compelled to raise a point which is becoming a major issue in Malaysia, and which we feel is very important. Often we hear motorcyclists saying when purchasing a helmet, “it’s expensive”. Quality and safety are two words which does not run along the lines of the word ‘cheap’! Purchasing a helmet that is of a high manufacturing quality and standard is a good and safe investment in obtaining premium safety, when compared to the dark and bleak prospect of paying with one’s life,” Perucca added.

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On echoed Perucca’s statement by saying, “Malaysian motorcyclists need to understand that in order for a helmet to be effective, it must be the right fit. Not too big that it is loose on one’s head, and not too small that it is too tight and uncomfortable. In the same way that caps are designed for different head sizes, we have developed helmets of different sizes to suit and cater to the various different shapes and sizes of each individual motorcyclists’ head, and we will make sure that our dealers will receive the correct and proper training and equipment to do so.”

GIVI Asia Sdn Bhd has made safety and quality its main priorities in the development of its products during its 15 year presence in the local and regional markets. Purchasing a GIVI Roma helmet would be a wise and smart decision on the part of a motorcyclist. Quality and safety should never be compromised when it comes to something as fragile as life itself.

After all, “One Size Does Not Fit All!”

The GIVI Roma helmet is now readily available at selected GIVI dealers across the country.

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Roma Helmet Specifications

-Available in two mono colours and two graphic designs: ‘Pearl White’, ‘Solid White with Graphics’, ‘Matt Black’ and ‘Metallic Black with Graphics’.

-”One Size Does Not Fit All”. Available in S, M, L, XL sizes.

-Quick Release Buckle.

-Removable and washable interior.

-Availability of helmet parts as replacement.

-Ergonomic design.

-Optimized vent flow.

-Achieved the ECE2205 European standard, which is recognized by the United Nations (UN).

-Approved by SIRIM.

-Polycarbonate anti-scratch visor.

-Breathable fabric & comfortable interior cushion.

text & pix: Azdee Amir

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