Showcase of Accord Legacy

Published on April 26th, 2011

Following the arrival of the newly updated Accord for 2011, Honda Malaysia Sdn. Bhd. (Honda Malaysia or the Company) is embarking on a nationwide tour to showcase the legacy of Accord’s innovations, driven by Honda’s engineering spirit and boundless ambitions. The tour will exhibit photographic images of the Accord across eight (8) generations, artistically expressed through the eyes of three local photographers.

Explaining the rationale of the exhibition tour, Yoichiro Ueno, Managing Director and CEO of Honda Malaysia said, “The Accord has an illustrious history that spans across 35 years, during which it has grown into a global car with a legacy of awards and innovations.”

He added that the updated Accord is a refined version of the 8th generation model, highlighted by value-added features and enhanced styling and would appeal to those who aspire to succeed in life, carry a discerned image and enjoy a luxurious and high performance drive.

“In line with the target customers’ aspirations, the photography exhibition tour will present the drive and ambitions of Honda’s engineers whose determination to constantly advance the design and technology of Accord has delivered eight (8) generations of innovations to consumers worldwide,” said Ueno.

Entitled THE JOURNEY OF AMBITION, the exhibition is due to tour One Utama Shopping Centre in Selangor, 20 to 24 April; Bangsar Village in Kuala Lumpur, 11 to 15 May; Empire Shopping Gallery in Selangor, 25 to 29 May; and Terbrau City in Johor Bahru, 21 to 26 June.

As part of the preparation of this multi-city showcase, seven generations of Accord vehicles from the first 1976 to the seventh 2003 models have been sought, solicited and refurbished to photographic standard. They were then shot by Darren Chang, an avid automobile photographer and owner of the country’s most advanced automotive photography studio for production work; Ashraf Lee, a self-taught photographer whose work currently focuses on corporate and industrial photography; and Patrick Yap, a music video and still photography director with his own studio.

“THE JOURNEY OF AMBITION exhibition tour is an ambitious undertaking on its own. Searching the country for owners of seven generations of Accord was just one of the requisites, not to mention the extensive vehicles refurbishment task. As such, we hope it will delight Accord enthusiasts and excite like-minded customers whose ambitions and aspirations for success drive them to greater achievements in life,” said Ueno.

Actual refurbished model of the first generation Accord, as well as the latest 2011 minor model change model will be displayed as part of the exhibition. Images or photographic exhibits of the showcase will also be collected in THE JOURNEY OF AMBITION handbook available for visitors who test drive the new Accord during the exhibition tour and all customers at authorised Honda dealers nationwide.

Darren Chang, who shot all eight of the refurbished Accord expressed his admiration of the flagship model’s revolution from the first generation. “It is amazing to see how the Accord evolved from the first generation to the current through a camera lens. I was particularly intrigued by the first and 2011 models which marked the journey of Honda engineers in every conceptual and technical way you can imagine,” he said.

The exhibition is opened from 10 am to 10 pm daily during touring dates and at locations stated. Customers can also visit all authorised Honda showrooms nearby to view and test-drive the 2011 Accord and get a copy of the handbook. For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to Honda Malaysia’s website at

words & pix: Honda


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