Shell to power-up 13,560 motorists with over RM3 million

Published on December 21st, 2010

Shell Malaysia will launch its Shell V-Power 97 ‘Win Weekly at Shell’ contest on 21st December 2010, which will reward Malaysian motorists nationwide with over RM3 million worth of prizes. The prize purse also includes exclusive limited edition Ferrari Key Rings Sets, which are presented in luxurious and custom-made cases.

In conjunction with the launch of the contest, Shell Malaysia dispatched groups of its famous Men in Red at high traffic areas around Kuala Lumpur, Johor Bahru, Kuantan and Penang. In addition to promoting the new ‘Win Weekly At Shell Contest’ and distributing contest forms, they also actively engaged members of the public, asking Shell-related trivia questions and rewarding them with Shell premiums on-the-spot, upon answering the questions correctly.

From 21st December 2010 until 6 April 2011, motorists merely need to drive to a Shell station, spend a minimum of RM30 on any Shell fuels, Shell Lubricants or Shell Select store purchase in a single receipt, attach proof of purchase to a contest form and drop it into the contest box. Motorists are entitled to double entries (two contest forms) when they pump Shell V-Power 97 or Shell V-Power Racing, with a minimum of RM30 in a single receipt.

On a weekly basis, Shell will be giving away the following prizes to more than 900 lucky motorists.

• RM30,000 + Limited Edition Ferrari key rings set X 1

• RM3,000 + Limited Edition Ferrari key rings set X 3

• RM300 + Limited Edition Ferrari key rings set X 300

• RM50 Shell voucher X 600

“It has indeed been an exciting year for Shell Malaysia. The launch of Shell V-Power 97 which is a result of our partnership with Ferrari for over 60 years, made 2010 a more remarkable one as we received a tremendously positive response from motorists, who have tried the performance fuel.,” said Encik Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd.

“We also sent three lucky grand prize winners of the Shell V Power 97 Cash Contest, along with their partners, to Abu Dhabi on an all-expense paid trip, to watch the final race of the 2010 Formula 1 season. Also included in the exciting itinerary was their visit to the world’s first Ferrari World Theme Park.”

Encik Azman further added, “So in order to keep the momentum going strong as we welcome 2011, the next upcoming ‘Win Weekly at Shell Contest’ will see more than 13,500 lucky motorists driving off with exciting cash prizes and limited edition Ferrari Key Rings sets, worth a total of more than RM3 million, over the 15 week contest. This is one of the highest ever number of winners that would be rewarded by Shell in a particular contest.”

Each of the Limited Edition Ferrari Key Rings is beautifully and exquisitely crafted featuring a chrome finish. Each exclusive set comprises of six models, which includes F2007, Ferrari P3, F430 Spider, Enzo Ferrari, 250 GTO and Ferrari 156F1.

At Shell, we know not all fuels are the same. Shell is committed to making better fuels for customers and their vehicles. Shell V-Power 97 is a result of over 60-years partnership with Ferrari in Formula 1 Racing – designed for improved performance whatever you drive. This latest performance formula is enriched with Friction Modification Technology or FMT which is the additive used by Ferrari for its Formula 1 Race team.

So, the next time you drive into a Shell station, submit your contest form and stand a chance to win attractive cash prizes as well as the limited edition Ferrari Key Rings sets. For more information and for the terms and conditions of the contest, please visit your nearest Shell station or log on to www.shell.com.my/vpower

text & pix: Shell

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