Shell’s 1 Liter Challenge heads East

Published on May 13th, 2010

The logical progression following the introduction of Shell’s most advanced fuel economy formula, the FuelSave 95 and 97, to East Malaysia would be to hold the 1-liter Challenge there as well to increase awareness about the fuel.

The challenge compliments the FuelSave fuel that helps motorists save up to one liter of fuel on every full tank.

Last year, 24 year old Jason Lai became the Peninsular Malaysia 1-liter Challenge Champion by traveling the furthest on a single liter of Shell FuelSave. The East Malaysian winner will take home RM50,000 as well as get to compete alongside Lai at the Asia’s Smartest Driver challenge hosted in conjunction with the Shell Eco Marathon in July.


“The 1 Litre Challenge is one of the many initiatives undertaken by Shell as part of our ongoing commitment to educate motoring communities to be more fuel efficient and savvy. The Challenge encourages ordinary Malaysians to put into context just how far 1 litre of Shell FuelSave can take them,” said Azman Ismail, Managing Director, Shell Malaysia Trading Sdn Bhd and Director, Shell Timur Sdn Bhd.

Shortlisted motorists will undergo a brief interview during the elimination round to be narrowed down and only the shortlisted finalists will go through to the final drive. The final challenge will see the finalists drive a pre-determined route that represents a normal day’s journey using FuelSave Unleaded. The person that goes the furthest on a single liter will be declared the winner.

A total of three winners from Sarawak and Sabah will move on to compete at the National Finals in Kota Kinabalu on 12 July.

Those in East Malaysia interested to participate can head on to pre-register at, catch the Shell roving teams or be the first few to register at the participating Shell stations.

text: Dinesh Appavu  pix: Shell Malaysia


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