Salone di Ginevra

Published on March 5th, 2015

After a year of success on the markets and the recent centennial celebrations, Maserati views 2015 as a year of consolidation before the launch of its new models.

Maserati GranTurismo MC Stradale Centennial Edition_27813

In terms of the product, this consolidation starts with the strengthening of the all-Italian partnership between the Brand and the Ermenegildo Zegna maison of Trivero. Maserati will be using the Geneva Motor Show to confirm the production launch, scheduled from next autumn, of a new interior version available as an optional. The Ermenegildo Zegna interior combines Poltrona Frau leather with 100% natural fibre Zegna Mulberry Silk inserts on the seats, door panels, roof lining, sunshades and ceiling light fixture. Available in three colour variants for the interiors of the Quattroporte and Ghibli sedans, this exclusive outfit will be the most exquisite of all Maserati customisations.  The stand will feature the Ghibli Ermenegildo Zegna Edition, the stylistic concept car that contains some of the features available for order by Maserati sedan customers.

Also on display on the Maserati stand will be a substantial representation of the Brand’s range, with the luxurious Quattroporte GTS and the Diesel version. The Ghibli will be present in the S Q4 and Diesel versions, alongside the Centennial Editions of the GranTurismo MC Stradale and GranCabrio MC.

Ermenegildo Zegna INTERIORS

 FOR THE GHIBLI AND QUATTROPORTE 

For the Ghibli and Quattroporte, Maserati and Ermenegildo Zegna have designed interiors offering luxurious materials and sophisticated styling, with three colour combinations certain to delight the most discerning clientele.

The basic thinking behind this new product offering keeps faith with that presented on the Ghibli Ermenegildo Zegna Edition concept car: the harmony of opposites, where a stylistic synthesis between sophisticated design and technological dynamism creates interiors with a strongly contemporary character.

The interior is designed around the passenger compartment’s two-colour, two-material concept, with Poltrona Frau leather combined with Ermenegildo Zegna 100% natural fibre mulberry silk inserts, which give it a distinctive, elegant personality.

Silk, an inherently sophisticated material, is further embellished by the hand-stitched macro-chevron; on the door panel, too, the matching salt and pepper silk jersey is enhanced by an alternating rib embroidery.

As for the seating, the extra fine grain Poltrona Frau leather with contrasting, light grey stitching is matched to a central silk insert with a micro-chevron weave of vertical rolls on the central seat and backrest area, within which the central roll, with leather tapes on the sides, features a special macro-chevron weave adding to its three-dimensional feel and technical look.

On the door panels, the central part is covered with Zegna silk Jersey and embellished by a diagonal roll pattern, with ton-sur-ton ornamental stitching and alternating rib embroideries. The same fabric is used to cover the car’s roof lining and sunshades, the latter carrying grosgrain “Ermenegildo Zegna Exclusively for Maserati” brand labels on the inside. The sophisticated, luxury finish of the car interior is also expressed by the headrests, featuring an embroidered Trident emblem and contrasting stitching.

For both models, Ghibli and Quattroporte, the interior offering includes a choice of colour combinations: the Ermenegildo Zegna silk, always in Anthracite colour, can be twinned with three different shades of luxurious Poltrona Frau leather, for three individual looks:

  • Black colour Poltrona Frau Leather/  Anthracite Ermenegildo Zegna Silk / contrasting grey stitching on seats, dashboard and door panel
  • Natural colour Poltrona Frau Leather/  Anthracite Ermenegildo Zegna Silk / contrasting grey stitching on seats, dashboard and door panel
  • Red colour Poltrona Frau Leather/  Anthracite Ermenegildo Zegna Silk / contrasting grey stitching on seats, dashboard and door panel

This extended, exclusive product offering for the Maserati sedans will be available for all markets with effect from autumn 2015, on all Quattroporte and Ghibli versions.

Words & Photos: Maserati

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