RM 4 million worth of Harley fashion-ware on the road as 400 bikers rumble through South East Asia!

Published on June 4th, 2010

A Harley Davidson motorcycle (“Harley”) is more than just luxury; it’s a lifestyle. So it is expected that when one acquires a Harley, they also gain a whole new way of living to compliment their ‘steel stallion’ – fashion accessories and all. This is something that this year’s SEA HOG RALLY (South East Asia Harley Owners Group Rally) bikers can relate to completely.

When people are asked what they imagine a Harley Davidson biker to be, 9 times out of 10 you would hear something along the lines of “a big bellied, bearded man wearing a leather jacket, leather pants or jeans, a pair of leather boots and sporting a black helmet”. Whilst this stereotypical image is very popular and cannot be disputed, those that share the love of Harleys come in a variety of forms. Don’t be fooled into thinking that the Harley lifestyle is one only experienced by a bunch of middle aged men. There’s more than meets the eye and you can even find slender, high-fashioned, high powered women.

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It seems that most bikers have a similar sense of fashion. All that leather may prompt you to ask ‘where did they get it all from?’ The answer is found adjacent to the Federal Highway in Petaling Jaya and also, more recently, in our city’s iconic Suria KLCC. Harley-Davidson Kuala Lumpur (HDKL) is the place to find all things Harley in Malaysia. The modern boutique showroom displays the latest in Harley Davidson motorcycle models as well as all the stylish Harley-Davidson merchandise. With the success of the initial HDKL store in Petaling Jaya, in late 2009, Harley opened the doors of its second store in the heart of the city. There’s something for everyone in Harley Davidson’s lifestyle boutique in Suria KLCC; with an array of clothing for men, women and even children, as well as a collection of eyewear, belts, bags, jewelry, fragrances etc. Who’s to say that you have to be a Harley owner to enjoy Harley fashion?

Harley has engaged world renowned designers to incorporate its symbolic status in all its product lines, including apparels. Designers such as Tori Richard have the reputation for making genuinely fine, hand-painted garments to answer the heart’s desire of the cultured traveler. With that playfulness and artistic thought, Tori Richard has revitalized the current line of clothing in Harley Davidson’s collection.

Considering that an estimated 400 bikers will be participating in the SEA HOG Rally 2010, approximately RM4 million worth of Harley merchandise i.e. riding gear and lifestyle apparels, will be worn by the bikers.

Though, do keep in mind that it is not just the merchandise that enhances the Harley lifestyle experience. Dedicated bikers will tell you that the freedom and peace of being at one with a machine and the open road is therapy that is almost unequalled by anything else. For some there’s therapy but for others . . . there’s motorcycles!

text & pix:Harley-Davidson Kuala Lumpur

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