New ions from Proton

Published on October 15th, 2010

We have been waiting for something to replace the Waja for quite some time now, as we all know the Persona is not quite it. Earlier today, Proton announced the much awaited and anticipated Inspira, which look a whole lot like a Mitsubishi Lancer. Well, it is a rebadged Mitsu after all.

But the Inspira, as we were informed a few months before, is supposed to be better than the original Lancer in terms of handling and performance.

The car is open for booking starting today at any Proton Edar showroom nationwide and the price starts from RM79,888. Minimum fee of RM1,000 is needed to put your name on the list, but early birds will get a free 2-years or 50,000km Service Package.

“We maintain our stance in making valuable products more affordable for Malaysians. The car’s distinctive sporty personality has been further enhanced by us with the injection of the renowned Lotus DNA of excellent ride & handling, while localisation of parts has enabled us to introduce the Inspira at an affordable price. With these combined, what we have here is what we believe to be another right car, at the right price and at the right time by Proton,” said Datuk Haji Syed Zainal Abidin.

The Inspira will definitely turn some eyes to both performance seekers and family guys alike. The look alone is good enough to enhance, as with the original Lancer, but the the MIVEC system thrown into the Inspira is a definite people slapper. I’m sure many of you are familiar with the MIVEC sytem, and those running on 4G-engines should also know how powerful the system is. Continuously Variable Transmission (CVT) with Intelligent & Innovative Vehicle Electronic Control System (INVECS-III) is also offered in one of the Inspira variants. The system selects the best possible gear ratio based on the condition of the drive and will adapt continuously to match the driver’s driving style, but it can be overridden by the nifty paddle shifters if you feel like throwing cautious to the wind and smoke that Wira that has been tailgating you.

Other standard features include cruise control, auto light and rain sensors, welcome and home home lighting system, auto air-cond system with climate control for front and rear occupants (separately), airbags for front and rear occupants and security tint film that will keep you healthier around 48% more and make it a little harder for that freaking thief from braking the window and steal your CD collections.

“The name comes from ‘Inspirasi’, which means inspiration,” said Datuk Haji Syed Zainal Abidin.

“It is a strong and fitting description of the car’s bold and stylish appearance and outstanding driving experience which we believe will inspire an individual to wanting to own one.”

Almost three thousand employees took part in the naming contest held between February 10 and 25 this year and Saiful Yazan bin Nasir’s ‘Inspira’ was chosen. He is from the Electrical Engineering Department of Proton’s R&D Division and received RM10,000 in cash, a GPS navigator, two passes to the KLIMS2010 and a special invitation to the launch of the vehicle in November.

Datuk Haji Syed Zainal Abidin also thanked all Malaysians and prospective car buyers for their continued support and faith in PROTON, as well as their criticisms and concern over the national car company, all of which he said have been positively accepted and inspired us to strengthen the company’s resolve to emerge as a global car manufacturer.

Head over to the nearest Proton Edar showroom to check out the Inspira. If you can’t wait for the test drive unit, borrow a friend’s Lancer and imagine the Inspira being a little better in terms of handling and performance, thanks to Lotus engineering.

words: Al-mu Syahrisyawal Ahmad  pix: Syafril Ismail


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