PROTON USHERS IN 2011 WITH A GRAND ENDING TO FESTIVAL PROTON 1 MALAYSIA

Published on January 4th, 2011

National car manufacturer PROTON Holdings Berhad today ushered in 2011 with a mega celebration, the Festival PROTON 1 Malaysia Grand Finale.

Held at the PROTON Centre of Excellence (COE) in Shah Alam on 31 December 2010 from 8pm, the Festival was a way of saying thank you to Proton customers and car owners, the Group’s employees as well as Malaysians for their continuous support. The Grand Finale carnival was also a climatic end to a two-week Festival PROTON 1 Malaysia road show which had kicked off on 18 December in celebration of PROTON’s 25th anniversary.

The Festival PROTON 1 Malaysia road show involved a Carnival and Convoy of 55 Proton Cars including 25 cars from official Proton car clubs taking part in a tour around Peninsular Malaysia.

Each state Carnival included an auto-show, numerous fun-filled activities for adults and children alike, and concert performances and appearances by renowned local artistes including Adibah Nor, nasyid group Rabbani, Jay Jay, Amy Search and many more. Car enthusiasts were also given the opportunity to visit the PROTON Design studio for a chance at digital sketching and clay modeling. And as part of the company’s Corporate Social Responsibility initiatives, PROTON presented the children of selected orphanages with cash contribution and “Back to School’ goodies to equip and prepare them for the new school year, as well as cash donations to selected handicapped individuals at each venue.

Both the Carnival and the Convoy made 10 stops in 10 states around the Peninsular from Ipoh, Alor Setar, Kangar, Georgetown, Kota Bharu, Kuala Terengganu, Kuantan, to Batu Pahat, Melaka and Nilai – with the Grand Finale seeing the return of the Festival PROTON 1 Malaysia Convoy at COE after two weeks on the road.

The Grand Finale Carnival, which began at 6pm, featured a mobile exhibition showcasing the accomplishments of PROTON over the last 25 years, and an assortment of vehicles on display which included the attention-grabbing Pahlawan series models, Tuah, Jebat, Lekir, Lekiu and Kasturi recently unveiled at the Kuala Lumpur International Motor Show (KLIMS 2010). Also on exhibit were the Lotus Evora, the Saga Electric Vehicle, the Exora Extended Range Electric Vehicle which won the ‘Best Range Extender Electric Vehicle’ category in the inaugural Brighton to London Future Car Challenge organized by the United Kingdom’s Royal Automobile Club; the Lotus City Car and the EMAS hybrid concept global car launched at the Geneva Inter­national Motor Show.

One of the highlights of the night was the cash donation presentation to children from three orphanages, Rumah Kebajikan Nur Zaharah in Bentong, Rumah Kebajikan Anbu Illam in Ulu Klang and Rumah Anak-Anak Yatim Nasuha in Gombak as well as selected handicapped individuals from the Projek Perumahan Rakyat Termiskin in Bukit Lanchong.

Another highlight was the prize-giving ceremony to the grand prize winner of the “PROTON 25th Anniversary – What Moves You” online contest. The contest was held between July and November where each month, the top three entries with the most number of public votes online were selected as the monthly winners. The monthly winners walked away with a Samsung Galaxy S Smartphone, while the monthly runner-up and third place winner received PROTON 25th Anniversary merchandise. The same monthly winners were then eligible to be in the running for the Grand Prize.

The Grand Prize winner of the contest, Encik Mazlan bin Mahmud received a 17” inch Macbook Pro and an iPhone 4 for his heartwarming story entitled “Demi Anak Ku”. PROTON’s management had been touched by Encik Mazlan’s desire to provide a better life for his family, and was moved by his determination, aspiration and hard work that eventually made it possible for him to purchase his first Proton Saga in 2004. With that, PROTON made the unprecedented move to make Encik Mazlan’s dream come true by surprising him with an additional gift as a gesture of appreciation of his support that was only unveiled that night.

The climax of the nationwide tour that night were performances by local artistes Jaclyn Victor, Faizal Tahir, Amy Mastura, Dayang Nurfaizah, Bunkface, Awie – and a surprise appearance by Lebanese singer Maher Zain, followed by a fireworks display precisely at the stroke of midnight. Other performances included a special 1 Malaysia dance and hip-hop renditions. Visitors were also entertained by television personalities Farah Fauzana and Ally Iskandar who were the emcees for the night.

“The Festival PROTON 1 Malaysia road show was our own unique way of saying thank you and to pay tribute to all Malaysians whose continued support had been instrumental to the success of the national car project. The success of PROTON is also that of all Malaysians, and what better way is there than to usher in the New Year together with them – our customers, staff and Malaysians. This activity enabled PROTON to not only share with the rakyat our past accomplishments but provide them with a rare glimpse of what is in store for the future,” said PROTON Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir.

“2010 had been a remarkably good year for PROTON and it also marked 25 years of achievement in pioneering the national car project. We’re looking forward to an even better year, with greater achievements in 2011.”

words & pix: PROTON

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