Published on April 23rd, 2012

A new PROTON Platinum Showroom in Jalan Ampang, Kuala Lumpur was officially opened today, coinciding with the introduction of PROTON’s latest model, the Prevé. The Showroom was officiated by PROTON Group Managing Director, Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir reaffirming the national car company’s brand promise of ‘Committed To Be Better’, particularly in providing the best customer experience at PROTON sales and service outlets.

Occupying an area of 619 square metres, the new Showroom features a display area that can amply showcase six Proton models and a dedicated covered car delivery area that can fit in another two cars. It boasts a huge glass entrance, a spacious and comfortable customer lounge, dedicated discussion rooms and amenities such as a pantry, restrooms and a Surau. The modern design of the showroom with its slanting facade and frameless glass walls is synonymous with the new style of PROTON’s other Platinum outlet in Mutiara Damansara. Inspired with customer comfort and convenience in mind and characterized predominantly by PROTON’s corporate blue colour, the showroom is a combination of design and functionality with a modern interior styling of that exude class, warmth and character.

Construction of the showroom began in June 2011 and completed in the middle of September 2011.

“With the launch of the Prevé, we want to make an important statement. It is not just the introduction of the first new generation of Proton cars, but more importantly it also represents a new business culture, from the new and innovative approach being undertaken at operations level right up to how we interact with our customers. We have made a commitment to be better and this will ultimately cover all elements,” said Dato’ Sri Haji Syed Zainal.

“Moving forward, there will be many more changes that will reflect this, in line with our aspirations of becoming a truly competitive global car company. The opening of this new showroom for example, is designed to extend a new level of buying and ownership experience to our customers.”

At the event, PROTON presented the keys to five early bird customers of the Prevé, Feroza Ghulam Sarwar; Ng Chee Thong; Ahamad Shahril Zainuddin and Zainal Abidin Sulaiman, each of whom took delivery of a Prevé CVT Premium model, while Nurhafizah Hamrun received the keys to her Metallic Blue Lagoon Preve’ CVT Executive model.

In conjunction with the showroom’s opening, Dato’ Sri Haji Syed Zainal was also on hand to welcome the arrival of the Proton Prevé Motorcade which concluded a lightning five day nationwide tour to give Malaysians a first-hand look at the Prevé and the chance to share the excitement of the national automotive company’s first global car.

Proton Prevé is now available for viewing at all authorized PROTON showrooms nationwide. The 1.6-litre Prevé is offered in three variants: the Premium with 1.6 CFE engine mated with PROTON’s 7-speed ProTronic CVT, and two Executive variants utilising the 6-speed CVT transmission, and 5-speed manual transmission – both coupled with the the IAFM+ engine. PROTON’s new generation of Charged Fuel efficiency or CFE (turbocharged) engine offers the performance equivalent to that of higher 2-litre engine capacity vehicle, and the 1600cc power plant produces 138 brake horse power at 4,000rpm with a maximum torque of 205Nm from 2,000 to 4,000rpm, essentially offering the best acceleration for a vehicle in its class.

The Prevé is priced from RM72,990 on-the-road (Peninsular Malaysia) for the Premium variant, RM62,990 for the Executive CVT and RM59,990 for the Executive with manual transmission. All variants come with a five-year or 150,000km warranty, whichever comes first.

The Preve’ has a fuel consumption rating of 6.6 litres/100km, and a service interval of every 10,000km for a lower cost of ownership. It is equipped with a Push Start button*, LED lights, Electronic Stability Control (ESC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), active headrests, anti-trap power window, four airbags* amongst the many items. (*Only available in the Premium variant). Another unique feature of the car is that it is 4G enabled, courtesy of PROTON’s collaboration with YES 4G.

Proton Prevé is available in six colour choices: Blue Lagoon, Fire Red, Tranquility Black, Solid White, Genetic Silver and Elegant Brown.

words & pix: PROTON


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