Proton looks forward to the future with plans to unveil concept car at the 80th Geneva Motor Show

Published on February 15th, 2010

PROTON very recently in a rather discreet manner, made it known to Trafficmagonline that plans are already underway to unveil its exciting and interesting concept car at the upcoming 80th International Motor Show in Geneva, Switzerland, on the 2nd of March 2010.

PROTON’s premier Advisor and number one fan, former Malaysian Premier Tun Dr Mahathir Mohamad, is scheduled to launch the PROTON Concept Car during this prestigious motoring showcase event.

Proton did not make available much information, but from what little is understood, the concept car is a creative collaboration with Italdesign Giugiaro, the famous Italian automotive design house, and the concept car is said to be based on a hybrid propulsion system.

The specially designed chassis also features a raised floor that can accommodate the conventional engine as well as the hybrid system’s batteries in the rear. The concept car leverages on maximising space, while maintaining the overall dimensions of a compact car.


The five-door, four-seater hatchback concept car has a total length of 3550mm and features a front-mounted endothermic engine for recharging the lithium ion batteries with a completely electrical drive-train.

The car was conceived with the aim of maximising the interior roominess and improving access to the vehicle. The high position of the four independently-adjustable and sliding seats, allows passengers to fully enjoy the spacious interior. Thanks to the combination of these two technical specifications the car is easier to enter, as the seats’ H-points (or the position of an occupant’s hip) are at the same height as in an SUV.

PROTON Holdings Berhad Group Managing Director, Dato’ Haji Syed Zainal Abidin Syed Mohd Tahir, said that the collaboration is part of its long-term strategy to match global automotive standards and expand its footprint worldwide.

text: Azdee Simon  pix: Johan Izham



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