PROTON LAUNCHES THE PREVÉ NATIONWIDE MOTORCADE

Published on April 19th, 2012

PROTON’s all-new Prevé officially takes to the streets barely 24 hours of being launched, on a nationwide tour to give Malaysians a first-hand look and the chance to share the excitement of the national car company’s first global car.

The Prevé nationwide motorcade, which was flagged off from Sri Pentas in Bandar Utama, continues what has been a longstanding PROTON tradition in bringing its latest model to the people. The convoy includes eight Prevés, four Inspiras, and one unit each of the Persona and Exora.

As part of its tradition, PROTON also presented car keys to several individuals who have the distinction of becoming the first Prevé owners. The keys were presented by PROTON Holdings Berhad Group Managing Director, Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir at the PROTON Platinum Showroom in Mutiara Damansara, the first stop for the motorcade after Sri Pentas.

“The Prevé is an incredibly dynamic vehicle which brings a new and higher level of safety, performance, comfort, build quality, technology and styling to Proton cars. The launch of this car marks a new and exciting era for PROTON, and this is an achievement we wish to share with all Malaysians who have been a strong and instrumental driving force of PROTON’s continued success,” said Dato’ Sri Haji Syed Zainal.

In expectation of the high turn-out by curious customers who have been waiting to see and test-drive the Prevé for the first time, the Mutiara Damansara Platinum Showroom was specially decorated to welcome visitors who began arriving as soon as the showroom entrance opened at 9.00am.

Two of the early birds who saw Prevé for the first time were particularly pleased with the standard of quality of the car. “I am pleasantly surprised by how different this car is compared to previous models by PROTON. Its features, like the 7-Speed ProTronic 7-speed CVT, with pedal shifters are really impressive,” said R3 Satria Neo owner Mohd Shafik, 26, from Mutiara Damansara.

flagging off the motorcade at Menara Ambank

Meanwhile, Mohd Sobri from Mutiara Damansara said, “The exterior of car looks unique to me and I’m very satisfied with interior as well. This is such a big change for PROTON. I can’t wait to test drive this car because of its turbo-charged engine as I have experienced what it does to the Exora Bold. I’m considering a trade-in of my Wira for the Prevé.”

From Mutiara Damansara, the Prevé Motorcade made its way to the EON showroom in Jalan Chan Sow Lin in Kuala Lumpur, where a short meet and greet session between Dato’ Sri Haji Syed Zainal and the customers was held. As with the Platinum Showroom in Mutiara Damansara, customers had began to flock at the showroom since early morning and their numbers increased towards noon.

The Motorcade then proceeded to make two more stopovers – for unveiling ceremonies of the Prevé at Menara Maybank in Jalan Pudu, and at the Ambank Berhad headquarters in Jalan Yap Kwan Seng. At Menara Maybank, the convoy was welcomed with overwhelming support and cheers from the staff of Maybank, who had gathered to witness the unveiling of Prevé by Dato’ Sri Haji Syed Zainal and Maybank President & CEO, Dato’ Sri Abdul Wahid Omar.

Datuk Mohamed Azmi and Dato Sri Syed Zainal after the unveiling of Preve at Menara Ambank

“Maybank has always been a strong partner of PROTON, with one in four Proton cars sold in Malaysia today being financed by the Bank,” said Dato’ Sri Abdul Wahid. “We are confident that this new model will be a success especially with the sleek design and attractive features that it incorporates.”

After the unveiling ceremony of the Prevé, Dato’ Sri Abdul Wahid proceeded to flag-off the Motorcade for its next journey to Ambank Berhad headquarters where another unveiling session of the Prevé was due. The turn-out at the unveiling session by the staff of Ambank was equally overwhelming as they gathered at the lobby of the building to get a closer look at the Prevé for the very first time after it was unveiled by Dato’ Sri Haji Syed Zainal and Ambank Group Deputy Group Managing Director Datuk Mohamed Azmi Mahmood to thunderous applause.

“We are pleased to host PROTON’s motorcade for its new Prevé launch and as our valued partner, we are delighted to have them visit our building to give our customers a first-hand view of the new model and also, to help them to make an informed decision should they decide to purchase the car from PROTON with AmBank’s financing,” said Datuk Mohamed Azmi Mahmood.

“Proton has been an excellent partner for us and we are happy to support them as our business partner,” he added.

Following the unveiling session and a flag-off by both Dato’ Sri Hj Syed Zainal and Datuk Mohamed Azmi, the Prevé convoy continued its journey for the rest of its first day nationwide tour to two more stopovers in Senawang and Melaka before resting for the night in Johor Baru.

Day two of the nationwide tour will see the fleet of vehicles travelling 560km covering Yong Peng, Segamat, Bahau, Temerloh, Mentakab and eventually coming to a stop in Kuantan.

The third day’s journey meanwhile, involves a 450km journey which will take the Motorcade to Kemaman, Dungun, Kuala Terengganu, Jerteh, Bachok and Kota Bahru. The Prevé motorcade will then proceed to Tanah Merah, Jeli, Baling, Sik, Alor Setar, Sungai Petani and Penang on the penultimate day before ending the five-day tour with stopovers in Juru, Ipoh and finally at Jalan Ampang on 21 April 2012, where Dato’ Sri Syed Zainal Abidin will be welcoming the return of the Motorcade and launch a new PROTON Showroom.

Dato Sri Syed and Dato Sri Abdul Wahid unveiling Preve at Menara Maybank

Proton Prevé is now available for viewing at all authorized PROTON showrooms nationwide. The 1.6-litre Prevé is offered in three variants: the Premium with 1.6 CFE engine mated with PROTON’s 7-speed ProTronic CVT, and two Executive variants utilising the 6-speed CVT transmission, and 5-speed manual transmission – both coupled with the the IAFM+ engine. PROTON’s new generation of Charged Fuel Efficiency or CFE (turbocharged) engine offers the performance equivalent to that of higher 2-litre engine capacity vehicle, and the 1600cc power plant produces 138 brake horse power at 4,000rpm with a maximum torque of 205Nm from 2,000 to 4,000rpm, essentially offering the best acceleration for a vehicle in its class.

The Prevé is priced from RM72,990 on-the-road (Peninsular Malaysia) for the Premium variant, RM62,990 for the Executive CVT and RM59,990 for the Executive with manual transmission. All variants come with a five-year or 150,000km warranty, whichever comes first.

The Preve’ has a fuel consumption rating of 6.6 litres/100km, and a service interval of every 10,000km for a lower cost of ownership. It is equipped with a Push Start button*, LED lights, Electronic Stability Control (ESC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), active headrests, anti-trap power window, four airbags* amongst the many items. (*Only available in the Premium variant). Another unique feature of the car is that it is 4G enabled, courtesy of PROTON’s collaboration with YES 4G.

Proton Prevé is available in six colour choices: Blue Lagoon, Fire Red, Tranquility Black, Solid White, Genetic Silver and Elegant Brown.

words & pix: PROTON

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