PROTON 25TH anniversary edition Saga, Persona and Exora

Published on July 28th, 2010


Styling plays an important role in the three commemorative Saga, Persona and Exora models, and made available exclusively in Pearl White to celebrate PROTON’s 25th anniversary.

The exclusivity of all three vehicles is communicated in the all-round body kit, signature black roof and alloy wheels designed to evoke sophistication and a sporty personality. The Persona and Exora also feature darkened headlight design accentuating the elegance of both cars.

Specially-designed 16 inch alloy wheels also underline the significance of the Persona and Exora commemorative edition.

All vehicles will feature a side decorative sticker with subtle hints of tiger stripes motif in silver-black to portray the animal’s brave character, in addition to a 25th Anniversary insignia at the rear.

This black on white combination delivers a very subtle yet extremely powerful statement of sophistication, dynamism and elegance in all three models.

Brave, bold and confident, this special edition Saga, Persona and Exora personifies PROTON’s perseverance, courage and determination over its 25-year journey.

Only 25 units of each model will be built to mark PROTON’s 25th anniversary in the automotive industry.


Sophistication and a no-expense spared approach creates an inviting, plush and well-appointed interior. All three models are elegantly covered in plush brown Nappa leather detailed with ‘tiger stripes’ motif and a specially embossed 25th anniversary logo on the headrest. The anniversary models also come with a leather-wrapped steering wheel and gear knob, and anniversary themed floor carpets.

The Exora offers customers the most number of refinements, equipped with two headrest-mounted LCD screens for the viewing pleasure of back seat passengers.  The vehicle also comes equipped with a rearview camera for greater safety and convenience, while the audio system has been upgraded to feature a touch screen controlled CD/DVD/MP3 player complete with an in-car navigation system.

PRICING (on-the-road)

Saga RM 54,500
Persona RM 69,500
Exora RM 91,998

The cars can be booked at all Proton Edar branches and will be on a first come first serve basis. The booking fee for each model is RM 5,000. All three models are available for viewing at the PROTON Centre of Excellence in Subang Jaya.

Owners of the 25th Anniversary Edition vehicles will receive a vehicle ownership certificate, and will also be entitled to other benefits such as the Daring Card (20% discount for parts and labour on scheduled services and entitled to PROTON’s Priority Service), and a special PROTON 25th Anniversary Commemorative Coffee Table Book.



25th Anniversary Edition

Model Campro 1.3AT IAFM
Max output kW / rpm 70/6000
Max torque Nm/rpm 120/4000
Acceleration 0-100km/h sec 14.5
Minimum turning radius m 5.3


25th Anniversary Edition

Model Campro 1.6AT IAFM
Max output kW / rpm 82 / 6500
Max torque Nm/rpm 148 / 4000
Acceleration 0-100km/h sec 13.9
Minimum turning radius m 5.4


25th Anniversary Edition

Model Campro 1.6AT CPS
Max output kW / rpm 93 / 6500
Max torque Nm/rpm 150 / 4500
Acceleration 0-100km/h sec 15.5
Minimum turning radius m 5.4

text & pix: Proton


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