PRODUCT BUNDLING CAMPAIGN BY UMW FOR THE UPCOMING FESTIVE MONTH

Published on July 3rd, 2012

UMW Pennzoil Distributors Sdn Bhd (UPD) and UMW Lubricant International Sdn Bhd (ULI), today jointly launched their “Product Bundling Campaign” for the upcoming festive month.

UMW’s Executive Director for Engineering and Manufacturing Division, En. Megat Shahrul Azmir expressed that this is the first occasion where UMW has taken the step to promote its highly acclaimed lubricants brands, Pennzoil and Repsol, under one campaign via a double promotion.

The Pennzoil promotion will commence 1st July till 30th September 2012 for 3 months while the Repsol promotion is for 2 months only up to 31 August 2012 until the MotoGP promotions. During these promotions, Pennzoil and Repsol customers stand to collect exclusive Pennzoil and Repsol merchandizes with purchases of its Fully Synthetic, Semi Synthetic and also mineral grade lubricants for its Passenger Car Motor Oils. “These give-aways are limited edition collectable Pennzoil and Repsol merchandizes that are sure to excite our customers,” expressed Megat Shahrul.

UMW’s two top lubricant brands, Pennzoil and Repsol – caters for all ranges of vehicles and provides an assortment of prices to cater to the customer’s budget. Hence apart from enjoying value for money products, customers also gain from the special gifts and offerings for their purchases.

Megat Shahrul added, “Ultimately the promotion is to support, promote and encourage safe driving on the road this festive season. Every year under Ops Sikap, we see an alarming rate of death and accidents on the road during this period. Instead of rejoicing in the celebrations, some families are unfortunately crashed into an unfortunate accident, in some cases tragedy. So UMW would like to encourage its customers not only to practise safe driving, but to also care for their vehicle with the right quality products.”

Statistic reveals that in 2011 there were 1,186 reported accidents during the 24th Ops Sikap for the Hari Raya period with 289 recorded deaths, 62 deaths more than 2010.

Under the Product Bundling Campaign, UMW is also organizing a “Safety Driving Program” by none other than UMW’s top rally drivers Karamjit Singh and Gunaseelan Rajoo as a means to promote better driving etiquette and road ethics on the road to reduce the number of accidents. Megat Shahrul explained “This program will be organized one week before the Hari Raya celebrations and is open to the public. We hope that our top drivers can inspire the public on the safe driving techniques to reduce the Ops Sikap statistics.”

Pennzoil is a leading brand from US and supplies superior quality lubricants to motorists and has been distributed in Malaysia since the 1960’s while Repsol introduced in Malaysia since 2010 is one of the world’s top ten private oil companies in terms of size and is also prominent for its involvement in motorsports.

So go check out UMW’s campaign this Hari Raya and enjoy the freebies.

Happy Safe Driving to all !!!

words & pix: UMW Lubricant International

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