Plugging the French connection

Published on August 26th, 2009

France might push the right buttons if you’re looking for a dress to wear out for a night of fine dining with a glass of wine but the Gallic nation hardly registers a knock in the auto industry. All that is about to change as French automaker Citroen unveils its revived DS line of premium vehicles to cater for a higher-end market and cut out a sizeable indentation in the auto sector.

You might last remember the words ‘DS’ from the DS Inside Concept premiered at the Geneva Motor Show earlier this year. Now Citroen has a whole range of premium vehicles lined up and has released some shots of the first model in that line up, the Citroen DS3.


Maintaining pretty much the exact lines of the concept save for a single exhaust tip from the concept’s twin piece, the designers have even managed to retain the concept’s fin-like B-pillar to create a unique look unseen on the roads today.

Although the DS3 shares its platform with the C3, the premium segment it caters for will see an endless list of options that should come with aspirin as standard for all the headaches it will cause the buyers in selecting.


A whole range of colour choices might just eliminate the possibility of identical DS3’s on the streets. From the usual array of exterior and interior shades, even the roof colour, door mirror housings, dashboard trim and wheel hubs can be colour-coded or slapped with differing shades altogether.

Driving the front wheels will be a range of three petrol lumps and two oil burners. The petrol options see a 95hp, 120hp and 150hp selection while the diesel’s will produce 90hp or 110hp. Transmission options include a five or six-speed manual gearbox.


You might be wondering why a dedicated premium model in Europe comes with a manual tranny. Well over in Europe, and even North America for that matter, manual transmissions are considered the premium option over the slushboxes. However with the onslaught and development of automated double-clutch transmissions, that might soon be a thing of the past.

In the mean time though, Mini, Fiat and even Citroen’s fellow countryman Renault should lay off the French wine and take notice of the new kid in the hatch block.

text: Dinesh Appavu  pix: Citroen


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