Nissan Navara won The Best Value for Money Pickup Truck at the Asian Auto – VCA Auto Industry Awards 2010

Published on July 23rd, 2010

Edaran Tan Chong Motor Sdn Bhd (ETCM) is pleased to announce that the Nissan Navara Calibre 4×2 has won the “Best Value For Money Pickup Truck” Category at The Asian Auto-Vehicle Certification Agency (Asian Auto-VCA) Auto Industry Awards 2010.

This award was presented to Mr. Aven Yong, General Manager of Marketing Communications at the awards presentation ceremony recently.

“Malaysians have finally realized that a 4×4 pickup is not all that necessary when it is used for tarmac city driving only and so a 4×2 pickup becomes better economic sense to many urban motoring consumers. Responding to this, the product planning team at Tan Chong has released a 2 wheel drive version of the very popular Navara at an attractive selling price,” said Chief Editor of Asian Auto, Daniel Fernandez.

The Navara Calibre 4×2 is a compelling combination of strong performance, bold styling and outstanding features, with a powerful yet fuel-efficient 4×2 drivetrain able to take on all obstacles whether in town or in the outskirts.

The Navara is highly rated for its toughness, off-road capabilities and comfort across the world. Since its November 2008 launch in Malaysia, the Navara has garnered the following prestigious awards:

  • Best Value for Money Pickup Truck, Asian Auto – VCA Auto Industry Awards 2009.
  • Winner – Pickup Category, Autocar Asean Car of The Year Awards 2009.
  • The Best Speed Bump Killer – NewMan RPM Awards 2009.

The Asian Auto – VCA Auto Industry awards mostly focus on real value propositions of each vehicle category and the true intrinsic value of each vehicle judged, which complements the various categories available in the local automotive market. Total of 18 awards were given out to recognise the best in Malaysian automotive industry for 2010.

For the 3rd consecutive year, VCA UK is continuing its support for the Asian Auto Awards as the title sponsor of the esteemed event. VCA (http://www.vca.gov.uk/) is the designated UK Vehicle Type Approval authority. With more than 30 years experience, VCA supports the automotive industry by providing internationally recognized testing and certification for vehicles, their systems and components.

text & pix: ETCM

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