NISSAN LEAF AWARDED ECO INNOVATION OF THE YEAR

Published on December 8th, 2012

Nissan Leaf was awarded the Eco Innovation Award of the Year 2012 at the recent New Straits Times-Maybank Car of the Year Awards 2012 (COTY) which was held at The Saujana Kuala Lumpur, Glenmarie.

Although the Nissan Leaf is not yet available for sale in Malaysia, Edaran Tan Chong Motor (ETCM) has been running their Leaf Ambassador Programme for the last 6 months in Malaysia to build the awareness of electric vehicles and give Malaysians a chance to experience the Leaf in their daily lives for six weeks.

Dato’ Dr Ang Bon Beng, Executive Director of ETCM, said “We are currently running our Leaf Pilot Programme with the objective of promoting eco green mobility. We are confident our programme will create awareness and educate the public on the importance of eco green mobility. We have just completed our first two batches of Leaf Ambassadors and their feedback on the car have been extremely encouraging.”

The Nissan Leaf was not the only Nissan recognised at the Awards. The multipurpose vehicle, Nissan Elgrand was awarded Premium MPV of the Year 2012. This fully-imported premium MPV comes equipped with premium features such as a private theatre entertainment system and an Advanced Around View Monitor parking camera which impressed the panel of judges.

Commenting on the Leaf, Yamin Vong, editor of the Cars, Bikes & Trucks section and organising chairman of COTY2U said while we expect electric cars to arrive on our shores sooner or later, we would have never guessed that not one, but two models would appear.

“These two models are not officially on sale in Malaysia, nevertheless the COTY judging panel decided on a Special Mention Award to highlight and commemorate the most energy efficient car launched this year and the award goes to the first full-sized electric vehicle in Malaysia, the Nissan LEAF,” he added.

Considered as one of the most prestigious auto awards in Malaysia, this award ceremony was hosted by Cars, Bikes and Trucks under the flagship of New Straits Times and title sponsor, Malayan Banking Berhad.

On a special note, the judging criteria for the Eco Innovation Car of the Year was it had to be a new or extensively re-engineered energy efficient model launched between October 2011 and October 2012.

words & pix: ETCM

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