Nissan customers experience Asia’s 1st ever Treasure Hunt at LEGOLAND® Malaysia

Published on March 6th, 2013

Edaran Tan Chong Motor (ETCM) partnered with LEGOLAND® Malaysia for its Nissan Treasure Hunt event on the 2nd of March 2013. The 1st ever Treasure Hunt in Asia was held at LEGOLAND Malaysia open exclusively for Nissan customers.

Expressing his excitement about the partnership with LEGOLAND Malaysia, Dato’ Dr. Ang Bon Beng, Executive Director of ETCM said, “Since last year, we have collaborated with LEGOLAND Malaysia Driving School and Junior Driving School to give children an opportunity to learn the rules of the road and drive on a real-life traffic circuit. This time around, we are glad to be able to conduct the Nissan Treasure Hunt 2013 at LEGOLAND Malaysia. Our customers have been great supporters and we wanted to reward them with a truly unique and fun event.”

Group shot of Nissan participants and ETCM staffs before the flag-off

ETCM is committed towards rewarding its customers through constant engagement and activities throughout the year.

The Nissan Treasure Hunt 2013 flagged-off at 9.00 a.m. from ETCM’s, Johor Jaya showroom to LEGOLAND Malaysia. Participants drove their own vehicles and convoyed together as one big Nissan family get-together. A total of 117 participants in 33 Nissan cars lined-up for the flag-off.

All geared-up for flag-off

Participants were treated to lots of fun-filled activities upon their arrival at LEGOLAND Malaysia. There was the ‘Spot the Difference’ activity for where participants had to identify the difference between two vehicles; Nissan Almera 1.5L (A) E vs. Nissan Almera 1.5L (A) VL and 2013 Nissan Teana 2.0L (A) vs. 2013 Nissan Teana 2.5L (A).

The “treasure hunters” had to also decipher clues on signboards in the theme park and look for marshals to get their passports stamped. Nissan customers were brought back down memory lane where they revisited their build Lego models when they were tasked to Each participating team had to also snap a picture together with the newly launched 2013 Nissan TEANA 2.5L which comes with a black sleek interior and blind spot warning system that was on display at the Driving Schools. More than 100 customers participated in this inaugural event. Prize presentations and lucky draws were held at the end of the day at Horizon Hills Golf & Country Club. The top three winners received cash prizes of RM1000 (1st prize), RM700 (2nd prize) and RM500 (3rd prize) respectively.

1st Prize Winner


2nd Prize Winner

HAVINESH and KASTURI                                                                                                              157 / 170 points

3rd Prize Winner


Dato' Dr Ang (middle) poses with the happy top three winners

“Besides the Nissan Treasure Hunt at LEGOLAND Malaysia, we will also be organising another get-together for customers with the Nissan Jurassix Park 4×4 Adventure event in Sarawak at the end of March 2013. At this event, all Nissan 4×4 owners will get the chance to feel and experience Nissan NAVARA’s toughness, durability and comfort – in other words, a “Mother Trucker” experience,” added Dato’ Dr. Ang.

From April 2013, ETCM will also be conducting Road Safety and City Survival Workshops for all its regions. These events are organized due to the overwhelming response from previous workshops held last year on the importance of crime prevention and road safety.

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words & pix: ETCM


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