NASIM kicks off 2011 with the 308 CC

Published on January 6th, 2011

Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, began 2011 with the launch of the much anticipated and award-winning 308 CC on Jan 6.

The two-door convertible is the first of four new models to be launched by Nasim in 2011. With a stylish and sporty design, luxurious features and advanced technology, the new 308 CC is set to grow Peugeot’s presence in the local coupe cabriolet market.

“The new 308 CC is targeted at a high-end lifestyle segment of the market and we believe it possesses all the necessary characteristics to be a hit in this segment.

“More importantly, we believe the new 308 CC will further reinforce Peugeot’s position as a market leader in this segment,” said Samson Anand George, COO of Nasim.

The new 308 CC will be at a Nasim roadshow at the Bangsar Shopping Centre from Jan 7 to Jan 9. The new 2+2 308 CC embodies Peugeot’s philosophy of Motion and Emotion with a strong emphasis on design, technology and places emotion at the heart of the motoring experience.

Its exterior is given a sporty appeal through its dynamic directional xenon headlamps with automatic height adjustment and washers, LED rear lights which uniformly illuminate the entire surface of the lights and reproduces at night the same jewel-like effect as by day, 18-inch alloy wheels and a twin rear diffuser design.

The front of the 308 CC also features a steeper-sloped front windscreen and a more distinctive sports bumper which differentiates the coupe cabriolet from its other siblings in the 308 family.

Inside, the 308 CC features a premium leather interior designed in the tradition of prestige cabriolets, a retractable high resolution 7-inch screen and a JBL Hi-Fi system which is connected to a 240 watt amplifier and 10 speakers.

Other premium features inside the 308 CC include dual zone air-conditioning, electric front seats with memory functionality for the driver’s seat, premium leather-covered dashboard, leather-trimmed steering wheel and Bluetooth connectivity.

The inside of the 308 CC also features excellent structural rigidity that reduces any vibrations that might affect steering, rear vision or seat comfort as a result of carefully placed structural reinforcements through specific dampers and structural bracing.

The 308 CC features a two-piece electrically retractable roof that folds within 20 seconds that can turn the car into a dynamic coupe or an elegant cabriolet.

Safety is also a key characteristic of the 308 CC. With a 5-Star Euro NCAP rating, the 308 CC has six airbags which include the world’s first side head airbags which are housed in the seat and deployed laterally from the head restraint.

The 308 CC has a rear roll-over protection system which comprises of active extendable aluminum roll-over protection bars which pop up within 20-miliseconds in the event of a roll-over, creating a passenger survival cell.

Other safety features standard on the 308 CC includes ESP, ABS, EBD, EBA, Anti-Skid Regulation (ASR), Dynamic Stability Control and two ISOFIX location points at the rear seats.

Underneath its bonnet, the 308 CC is fitted with Peugeot’s award-winning twin-scroll turbo high pressure with direct petrol injection engine which produces 156hp and 240Nm of torque that is matched to a six-speed automatic transmission with Triptronic and a sport mode. The 308 CC’s fuel consumption is 7.7-litres per 100km.

The 308 CC’s wide wheel track, lowered ride height and high-performance suspension specially developed for this body style complements the motoring enjoyment of the 308 CC’s engine with efficient road holding capabilities.

words: Nasim  pix: Syafril Ismail

Comments

  1. Posted by iff on January 7th, 2011, 00:16

    nice interior! at first glance it looks like a ferrari! hahaha

  2. Posted by jeo on January 7th, 2011, 10:39

    How much is it anyway? 😉

  3. Posted by Traffic Mag on January 7th, 2011, 15:08

    186K only. nice aye?

  4. Posted by TakaFuji on January 13th, 2011, 20:46

    Wah.. So Great! Love the interior. Dashboard so sporty 😉

Reply

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