More local interest could be boon for Formula 1 at Sepang

Published on February 1st, 2010

It’s that time of the year again that sees the Formula circus fire up its V8 engines and with a sizeable local interest under its bigtop this year around it might just provide a shot in the arm for when it pitches its tents on local shores.

With Petronas not only being the title sponsor of the Malaysian grand Prix but also the title sponsor of the Mercedes GP-Petronas F1 team, there will be plenty for local fans to shout about come the weekend of 2-4 April this year.

Add in the fresh to-the-grid Lotus F1 Racing team into the mix and local F1 fans might just be spoilt for choice when picking a team to back.

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Hoping to ride on the wave of excitement, Petronas and Sepang International Circuit (SIC) launched the ‘I Love F1’ campaign to boost the interest and raise awareness of the sport and the race this year.

“This should be the most exciting season in years for Formula 1 especially from the Malaysian perspective and it is our wish to see everyone in the ‘I Love F1’t-shirt filling the circuit on race day,” said Razlan Razali, SIC Chief Executive Officer and Event Director for the 2010 Petronas Malaysian Grand Prix.

The Mercedes GP-Petronas F1 team will definitely be one of the contenders to look out for this season as the team is effectively a renamed team of last season’s constructor and driver championship winning team of brawn GP.

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Furthermore, the return of seven-time F1 world champion Michael Schumacher donning Mercedes GP-Petronas F1 colours is all the more reason to keep an eye on the team’s Silver Arrows.

This time around, the race will kick off at 4pm, an hour earlier compared to last year’s edition but still within an effective time slot to boost TV viewing in the European sector.

“As to what we organized last year, we will be bringing again the drivers autograph session at the track. We will also have entertainment and activities at the Mall Area throughout the event and a big after-race concert,” added Razlan.

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On the topic of this year’s headlining act for the after-race concert, Razlan had this to say, “It’s still a secret but we have something big planned once again after last year’s act by Jamiroquai.”

The large number of supporting elements is giving Razlan confidence that the 2008 Race Day attendance record of over 120,000 people can be broken this year.

“Our tickets are priced as low as RM100 and as we did in previous years, we are offering discounts for students and special packages for groups,” explained Razlan.

Another promotion running until 31 January entitles the buyer of selected tickets a 50 per cent discount on a second ticket.

For more information, log on to www.sepangcircuit.com.

text & pix: Dinesh Appavu

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