Volkswagen Malaysia and renowned fashion designer Melinda Looi saw both brands unite to offer Malaysians a chance to drive home a brand new German engineered Polo Sedan this festive season in conjunction with the “Safe & Stylish Balik Kampung” campaign.
The month-long campaign, which kick-started concurrently with Melinda Looi’s 2014 Raya collection ‘emel by Melinda Looi’, saw an overwhelming response from fans of both the fashion and automotive scene.
Emerging the winner from over 6000 entries, Ahmad Amirul Ehsan bin Alias was the winner of the “Safe and Stylish Balik Kampung” campaign and was presented a mock key at the prize presentation ceremony, held in conjunction with the ‘Volkswagen On Tour’ brand showcase in Paradigm Mall at Kelana Jaya.
Ahmad, who hails from Rawang could barely contain his excitement at winning the prize, saying “I was really surprised and excited when I found out that I had won a brand new Volkswagen Polo Sedan. I’ve been eyeing a Volkswagen car for a while now, so it is amazing that my dream has come true this Raya. I am so grateful for getting this opportunity to own my very own Volkswagen.”
Petra Schreiber, Director of Marketing and Communications, Volkswagen Malaysia shares, “We embarked on a campaign themed around style and safety as these two elements are in line with the Volkswagen brand. We are truly delighted to be able to share the joy of owning and driving a Volkswagen with this lucky winner in conjunction with this joyous festive celebration.”
Launched in Malaysia in 2013, the locally assembled Polo Sedan boasts a spirited performance with the best-in-class torque of 153Nm at 3,800rpm. The German Engineered Polo Sedan possesses excellent fuel efficiency – offering a combined fuel consumption of 6.5 litres per 100km or 15.4km per litre making it the perfect vehicle for daily urban commuting or out-of-town drives.
The Polo Sedan comes equipped with impressive safety features including dual front airbags and dual side airbags, Intelligent Crash Response System (ICRS), anti-lock braking system (ABS) with Brake Assist (BA), anti-pinch windows in all four doors, standard 3-point safety belts for front and rear outboard occupants, child seat anchor (ISOFIX system), and an anti-theft alarm system for maximum safety all the time.
For more information on the Volkswagen Polo Sedan or to enjoy the test drive experience of the Polo Sedan, please visit your nearest authorised Volkswagen dealership or www.volkswagen.com.my.
Words & Photos : VW Malaysia