Lexus Malaysia holds a cotillion for the new RX270

Published on October 27th, 2010

Lexus Malaysia always knew that the RX 350 Luxury Crossover SUV would make a good impression among discerning potential buyers in the market for a luxury SUV. Realizing the ever growing demand and market for Luxury SUV (Sports Utility Vehicle) in Malaysia, following the success story of the Lexus RX 350, Lexus Malaysia very recently introduced a new variant of the luxury sport utility vehicle (SUV) line designated as the RX, with the presence of  the Lexus RX 270.

The Lexus RX range is widely regarded as one of the best selling vehicles in the Large Luxury SUV segment, equipped with premium features that would make the stingiest of scrooges break out with a smile of approvement and satisfaction whatever the pricetag may be, coupled with stylish design cues that hint of an exoticly, beautiful curvaceous woman being the muse for the RX designers when they were at the drawing board trying to sculp a head-turning and attention-grabbing luxury SUV that would stand out from the crowd and deserve to wear the Lexus badge proudly, and rather excellent performance figures and statistics, which paints a near perfect picture of premium motoring.

The new vehicle fits right into an active lifestyle with a sophisticated blend of the comfort of a luxury car with the driving pleasure of an SUV for those who seek a more relaxed drive but yet, do not wish to compromise on the luxury aspects of a vehicle.

The RX 270 boasts of strong characteristics that augurs well with the strong brand it belong to, which reflects the exclusivity in ultimate luxury and prestigious motoring. Designed around the driver, the Lexus RX 270 is said to provide the ultimate in convenience, comfort, safety and, last but not least, exceptional driving experience.

Commenting on the introduction of the Lexus RX 270, President of Lexus Malaysia, Kuah Kock Heng, said, “The introduction of this new variant is to provide another choice for our valued customers and potential new customers, who prefer lower engine capacity, which is more affordable, though still reflecting the prestige and comfort of a Lexus SUV. At the same time, it will increase and further strengthen Lexus’s market share in the rather competitive SUV segment.”

The RX 270 delivers signature features of passionate driving experiences and pristine power. Beneath the hood of the Lexus RX 270 is the all new 2.7-liter Dual VVT-i all-aluminium 4 cylinder DOHC 16 valve petrol engine with Acoustic Control Induction System (ACIS), which is not to be mistaken for the similar capacity powerplant that propuls the Toyota Fortuner 2.7L.

This new engine has been exclusively developed to exceed Lexus’s high standards of premium and prestigeous motoring whereby it is quieter, vibrates less, consumes less fuel, emits less harmful exhaust gasses, while demonstrating excellent engine performance.

The RX 270 is also equipped with the intelligent Vehicle Dynamics Integrated Management (VDIM), an advanced integrated control system that combines sophisticated active safety functions with optimized stability and control. VDIM system helps the driver to retain control of the car as it anticipates and corrects a loss of traction before it occurs.

Similar to the RX 350, the interior is designed with refined finishings that exudes prestige and continues with the luxury theme from the outside in. The new variant also offers generous interior width and ample space for a family to relax in comfort and enjoy the ride without much fuss, hassle or constraints.

Commenting on the Lexus sales, Kuah, said, “Since its launch back in March 2009, we have sold close to 500 units, as of September, and this rather healthy figure has contributed to 47 percent of the total Lexus sales in Malaysia.”

“This has made Lexus RX the most popular Lexus model and the best selling SUV in the large luxury SUV category in Malaysia.  We firmly believe that the new RX 270 will be well received by our current and future potential customers,” ended Kuah.

As of September this year, more than 1,000 units of Lexus vehicles have been sold in Malaysia.

The new Lexus RX 270 is priced at RM 340,000 (on-the-road price, without insurance). Lexus Malaysia is aiming to sell 140 units a year.

The RX 270 is available for viewing and test drive from now onwards at the Lexus Centre in Mutiara Damansara and at the Lexus Penang showroom.

words: Azdee Amir  pix: Syafril Ismail

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