After 19 years of operating from Section 13, Petaling Jaya, Land Rover (Malaysia) Sdn Bhd has moved its flagship 3S centre to a more premium and modern facility prominently located at Jalan 219 along the busy Federal Highway.
The move to the 44,000 square feet facility, which costs some RM2.5 million and sports the latest Land Rover corporate identity, is to cater to the new wave of Land Rover/Range Rover owners and to keep abreast with the changing identity of the marque. This follows the overwhelming response to the multiple-award winning Range Rover Evoque.
The new facility’s strategic location along the Federal Highway will also significantly enhance the Land Rover brand’s visibility and market presence. En Hanif Tan, the Head of Operations for Land Rover, said that the facility will give Land Rover a unique presence in the market and allows the company to showcase who they really are. Reflecting this, a show board has been incorporated into the building design as a feature to market Land Rover’s latest offerings.
The facility is also equipped with a spacious showroom that can accommodate the complete range of Land Rover/Range Rover products, where six models will be on permanent display. This consists of the Defender, the Freelander and the Discovery for the Land Rover range and the Range Rover, the Range Rover Sport and the Evoque for the Range Rover selection. There will also be a clear demarcation of the showroom to reflect the unique Range Rover and Land Rover D.N.A. respectively. New vehicles will be delivered in a new purpose built ‘Vehicle Delivery Bay’.
“The Delivery Bay has been specially designed to offer the customer a unique experience when collecting their vehicle, a clean uncluttered environment where the customer and the Sales Consultant completes the vehicle handover. It will always be a special moment for all of us,” enthused En Mohd Hairon, the Branch Manager. The comprehensively equipped service centre at the rear has 15 work bays with hoists.
According to Land Rover Malaysia Managing Director, En Mohd Hazem Abd Rahman, the company has received approximately 1,000 orders for the highly acclaimed Range Rover Evoque since the model’s eye-catching pre-launch campaign kicked off in May 2011.
This makes Land Rover Malaysia’s campaign the most successful in Asia as it was the first market to hit the Principal’s pre-launch booking target and growth has been consistent from there onwards. The Range Rover Evoque is now Land Rover Malaysia’s best-selling model in the country.
“The Range Rover Evoque has certainly lived up to its promise as a game-changer for Land Rover. As evident in the record-breaking orders that we have received to date, it is a breakthrough product that appeals to those who have never considered a Land Rover, Range Rover or SUV before. The Evoque is single-handedly changing perceptions and propelling the Range Rover brand to new heights. In the process, it is also generating unprecedented awareness for the entire range of products from Land Rover,” he added.
The opening of the new facility is most timely, with the Evoque generating a new wave of customer and with Land Rover’s move to provide more premium personalised service to its customers. In conjunction with the official opening of the new facility, Land Rover Malaysia has also launched an innovative “Service While You Sleep” service that enables owners to come in after work and leave their vehicles overnight for routine service and collect them the next morning. This reflects the company’s philosophy of coming up with new innovative products and services which are tailored to the needs of the customer.
“We are making it extremely convenient for our customers as their vehicles can be serviced during the evening down-time and ready for use the next day,” said Hazem.
Land Rover Malaysia with the support of its principal, Jaguar Land Rover, believes that with upcoming new products, the brand is in line for very exciting times. Hazem said that with new products coming on line annually, the public will see a consistent development of the brand across all segments being represented. Land Rover Malaysia will certainly strive to consistently set new benchmarks in the premium sports utility vehicle (SUV) segment.
Jaguar Land Rover’s General Manager of Operations and Business Development (Asia Pacific and China Markets), Mr Andy Griffiths said that the past year had been an exciting one for the iconic 4X4 marque.
“The Evoque has been an incredible success all over the world. The numerous awards it has garnered to date, including the 2012 North American SUV of The Year and the coveted BBC TopGear Magazine’s 2011 Car of the Year, reflect the overwhelmingly positive global response from consumers who are selecting the vehicle for its ideal combination of luxury and capability, within a sustainable package,” he said.
He added, “I would like to take this opportunity to congratulate the team at Land Rover Malaysia for an outstanding job in attracting new customers to the Land Rover brand. For the past 25 years, they have proven to be capable custodians of the brand here in Malaysia. Their willingness to invest in this hugely impressive new facility reflects their commitment and augurs well for the future.”
For more information on Land Rover Malaysia and its products and services, please visit www.landrovermalaysia.com.my.
words & pix: Land Rover Malaysia