Isuzu N-Series trucks ready to roll

Published on December 6th, 2010

Isuzu Malaysia’s operations will expand following the inclusion of light and medium commercial trucks into its portfolio. Following the launch of the new Isuzu N-Series trucks recently, Isuzu Malaysia will now handle the wholesale and marketing activities of Isuzu-branded trucks together with its popular, award-winning Isuzu D-Max pick-up trucks through its network of 29 dealerships located in most major market centres throughout the country.

Executive Vice President and Director of Isuzu Motors Limited, Ryozo Tsukioka, together with the CEO of Isuzu Malaysia, Takashi Hata, introduced the new trucks at a media preview held recently. In his speech, Hata-san said that the new trucks offer the ideal solution for business operators who were concerned about the rising cost of transportation.

“As a world leader in diesel engine technology, our vehicles are designed and produced to provide the highest level of efficiency and dependability. Isuzu trucks are proven to offer superior durability and require lower running costs, ensuring that customers get the most out of their investment,” he said.

Isuzu Malaysia will initially introduce six variants of the N-Series trucks. There will be two variants of the lighter and more maneuverable NKR, and four variants of the larger and bigger-payload NPR.

The Isuzu N-Series remains one of the most popular trucks in the world with over 5 million units sold since its original introduction in 1959. It is the top-seller in its market segment and has been the best selling truck in over 20 countries around the world including Malaysia where the vehicle has been sold since 1997 under the Hicom brand.

Through a strong and established network, high quality products and exemplary customer care, Isuzu intends to establish itself as the top commercial vehicle brand in Malaysia .

According to Hata-san, the commercial vehicle market has been showing a positive growth trend over the last few years due to the continued interest in the construction market and is expected to continue showing growth over the next few years.

“Demand for high quality, durable and dependable trucks remains strong as business owners globally generally think of the long-term benefits of buying into a reputable product to support their business, networks and logistics, rather than looking at short-term costs,” said Hata-san.

Isuzu Malaysia markets its vehicles through a dealer network that is able to provide 3S (Sales, Service & Spare Parts) support. The company will continue to open new outlets in key locations in the coming months to further support the growing portfolio of Isuzu vehicles.

The new N-series trucks are assembled at the Isuzu-Hicom Malaysia (IHM) plant in Pekan, Pahang. For more information on available variants and price, pay a visit to the nearest Isuzu dealer. For a complete listing of dealers, head over to Isuzu’s website.

words: Azdee AmirĀ  pix: Isuzu



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