Published on April 28th, 2012

A unique market proposition and a new sector benchmark in power and efficiency, the Infiniti M35h unleashes 360hp from new-generation hybrid technology to take the brand’s Inspired Performance to the highest level yet, while offering class-leading fuel efficiency and CO2 emissions.

“For 2012, the Infiniti range of luxury performance vehicles will be reinforced with the introduction of the world’s fastest accelerating full hybrid, the M35h, as well as a competitively priced M25 which sports a 2.5L V6 with as much emphasis on luxury, comfort and equipment as well as driving pleasure.” said Christopher Tan, General Manager of Inspired Motor.

“We are confident that our expanded range will further widen Infiniti’s appeal to luxury car buyers and build on the anticipatory hospitality that Infiniti has been renowned for.”

• Infiniti’s first hybrid and first to use new-generation Infiniti Direct Response Hybrid technology

• Power with efficiency: 360hp with 14.5km/l on the combined cycle

• High performance with low emissions: 0-100km/h in 5.5secs (Guinness World Record) with 162g/km of CO2

• Decoupling V6 for exceptional economy in ‘coasting’ mode for highway driving

• One electric motor/twin clutch system delivers linear performance and consistent rear-drive handling

• Up to 100km/h possible on electric motor alone

• Innovative steering, braking and power regeneration technologies

• Award winning safety features including audible pedestrian warning system

• Shares elegant design and luxury cabin with the M37 & M25


The Infiniti M35h is the first model from Japan’s newest luxury automotive manufacturer to bear the badge, Infiniti Direct Response Hybrid. This new-generation technology brings a no-compromise approach to luxury performance motoring that enables the M35h to excel across the performance spectrum – from silent, emissions-free gliding in town to ultra-efficient highway cruising and sports car speed and responsiveness on challenging roads.

Boasting a maximum combined output of 360hp, the petrol/electric four-door’s combination of power with fuel efficiency and low emissions stands scrutiny from any petrol, diesel or hybrid rival. In the high performance class, the M35h is more accelerative than any 6-cylinder contender. With the 0-100km/h sprint taking just 5.5 seconds, an official NEDC (New European Drive Cycle) fuel consumption on the combined cycle of 14.5km/l and CO2 emissions of 162g/km, Infiniti’s technology leader stands as the new exemplar of hybrid development – quicker and more economical than rivals, even those costing substantially more.

The M35h is a full hybrid with V6 engine and electric motor able to work in series or parallel mode, enabling the car to be driven by electricity, petrol or a combination of both. Thanks to features such as a decoupling V6 engine, powerful 68bhp electric motor and highly responsive lithium-ion battery pack, Infiniti Direct Response Hybrid does more than any other system to extend the hybrid’s city advantage to the open road. Tests have shown that the M35h can drive further, for longer and at higher speeds on electric power than hybrids currently on sale. In trials in the USA, the Infiniti M35h was able to drive in electric-only mode for up to 50% of the time over a mixed route that included highways as well as congested city streets.

Key features of the hybrid system include a single electric motor to save weight, no torque converter to reduce mechanical losses, and linear performance and consistent handling feel thanks to seamless petrol/electric power delivery to the rear wheels only, enhancing the responsiveness essential for maximum driving pleasure. A 7-speed transmission, fully automated, further boosts driver appeal.

In addition the Infiniti M35h is equipped with innovative new hybrid electric power steering and regenerative braking, a hybrid dashboard display showing energy flows and a low-speed audible warning system – Approaching Vehicle Sound for Pedestrians (VSP) – the first time such a system has been made standard on any hybrid. VSP emits a non-intrusive sound that varies in pitch and volume at vehicle speeds up to about 30km/h to help ensure the safety of pedestrians and other road users when the M35h is in silent electric mode.

An M in All Other Ways

The M saloon provides the perfect base for such a technology flagship. Set apart only by its badges, the M35h shares the same highly distinctive, exceptionally aerodynamic body (Cd: 0.26) and spacious cabin as its M37 counterpart. Based on the FM (Front-Midship) platform, the M35h delivers incisive handling matched by exceptional ride comfort tuned for European roads.

As well as offering a five-star ownership experience in the Infiniti manner, every M35h is equipped as standard to the highest level. The M35h comes complete with some of the most advanced safety, luxury, convenience and communication/entertainment systems available anywhere.

M35h Equipment Highlights

• Semi-aniline premium leather upholstery

• Ventilated climate-control front seats

• Forest AirTM climate control

• 16-speaker Bose® Premium surround sound system

• Hand-buffed high gloss Japanese White Ash wood trim with powdered silver finish

• Bi-Xenon Adaptive Front-lighting System (AFS) cornering headlights with washer

• Hard Disk Drive Infiniti Music Box with CD reader and USB/iPod® connectivity

Infiniti M25: Performance Luxury made even more attainable

The addition of the new M25 to the M Sedan line up has just made Infiniti’s unique blend of performance and luxury even more accessible to luxury car buyers in Malaysia.

While the M25 is Infiniti’s most affordable model yet, there are no compromises when it comes to performance and luxury features. Powered by a 218hp/243Nm 2.5-liter DOHC 24-valve V6 that is mated to a 7-speed automatic transmission, the rear-wheel driven M25 completes the benchmark 0-100km/h sprint in 8.5sec and is rated up 231km/h in top speed.

Visually, there is little to differentiate the M25 to its high-performance M35h Hybrid and M37 brethrens as it comes with 18-inch aluminium alloy wheels shod with 245/50 R18 performance tires. The extensive list of standard equipment includes the Drive Mode Selector, Active Noise Control, Adaptive Front lighting System (AFS) with auto-leveling headlights, Intelligent Key with Keyless Entry and Push Button Ignition, powered glass moon-roof, quilted leather seats and Infiniti’s distinctive White ash silver-powdered wood trim.

The 2012 Infiniti M Line is offered in six exterior colors: Platinum Graphite, Malbec Black, Storm Front Grey, Liquid Platinum, Black Obsidian, and Moonlight White.

The Infiniti Center Kuala Lumpur is located at Chulan Square, 92 Jalan Raja Chulan, 50200 Kuala Lumpur and is open daily from 10.00am to 7.00pm. For more info about Infiniti, call +603 2142 3332 or visit

words & pix: ETCM


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