Hyundai to Donate 1 Million Dream Balls to African Children

Published on June 3rd, 2010

Hyundai Motor Company, one of the FIFA top partners, initiated a program called ’1 Million Dream Balls for Africa’, to commemorate its 2010 FIFA World Cup South Africa™ sponsorship.

On June 1, Yuna Kim, South Korea’s figure skating gold medallist will donate the first football for the program. Hyundai Motor will subsequently donate 1 million soccer balls to African children through NGOs such as the United Nations (UN). The balls will be delivered under the names of people who buy a Hyundai car from the company’s worldwide sales networks and members of Hyundai’s 2010 FIFA World Cup™ micro-website, fifaworldcup.hyundai.com, who wish to take a part in the project. This project will last until the 1 millionth Hyundai fan in the world participates.

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The automaker launched the ‘1 Million Dream Balls for Africa’ project as a part of its 2010 FIFA World Cup™ marketing programs to provide worldwide Hyundai fans with an opportunity to contribute to the African society where football is not just a sport but something that symbolizes hopes and dreams to children.

The first dream ball, donated by Yuna Kim, will arrive in Johannesburg on June 8 and when all million balls get delivered together with participants’ names, NGOs including UN’s affiliated organizations will distribute them to 50 countries in Africa.

“I’m so delighted to participate in Hyundai’s ‘1 Million Dream Balls for Africa’ project as the first donor and wish the balls help all African children grow up to lead the future of their beautiful countries and the rest of the world,” said the ladies’ figure skating gold medalist of the Vancouver 2010 Winter Olympics, Yuna Kim, while personally signing a dream ball.

Hyundai plans to continue various CSR activities throughout the world to fulfil its duty as a good global corporate citizen.

text & pix: Hyundai

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