HYUNDAI-SIME DARBY MOTORS SET TO LAUNCH THE NEW MD ELANTRA

Published on January 3rd, 2012

Malaysian motorists can look forward to owning the all-new MD Elantra come January/February next year. Hyundai-Sime Darby Motors (HSDM) has announced its plan to launch the Inokom MD Elantra (a licensed product from Hyundai Motor Company) latest by February 2012.

“The MD Elantra is what everyone wants of a car. Dynamic compact design, premium touch, high fuel efficiency, spaciousness, and low maintenance cost with an exceptionally accessible pricing. We know how excited Malaysian motorists are about the MD Elantra and we are trying our best the get it out on the roads soon,” said Mr Dennis Ho, HSDM Managing Director.

Ho added that the MD Elantra is a testimony of Hyundai’s new brand direction ‘New Thinking New Possibility’ in producing ‘modern premium’ vehicles for its customers.

Among the highlights included in the new MD Elantra are:

Dynamic Design with a Sleek and Sporty Profile

With its lower roofline and low rear deck lid, the MD Elantra exudes a sleeker and sportier profile reducing wind resistance thereby improving fuel economy.

The design concept called “Wind Craft” (based on the ‘fluidic sculpture’ design principles) is applied to the car design, evoking a piece of sculpture literally crafted from the wind.

Class-leading Performance

The MD Elantra will be available in two engine choices – 1.8-litre Nu MPI and 1.6-litre Gamma MPI D-CVVT. Both engines are mated to six-speed transmissions, which deliver impressively more horsepower while consuming less fuel and producing lower emissions than the powertrains they replace. Hyundai is one of only three global car manufacturers with its own unique in-house made six-speed automatic transmissions.

The 1.8-litre Nu Multipoint Fuel Injected (MPI) four-cylinder engine is capable of up to 150ps of horsepower at 6,500rpm, while the 1.6-litre Gamma MPI four-cylinder engine is equipped with D-CVVT to boost horsepower output of 130ps at 6,300rpm. The average fuel consumption for the 1.8-litre engine is at 14.1 km/L while the 1.6-liter engine is at 16.4km/L for the manual transmission and 14.9 km/L for the auto transmission.

The Nu engine features an aluminum block with a cast iron cylinder liner, cylinder head and crank. This unique configuration results in a block that is 30 percent lighter than an iron block, shedding more than 33.6 kilograms off the entire engine weight, while still providing comparable strength.

The 1.8-liter Nu also offers Dual Continuously Variable Valve Timing (D-CVVT) camshafts and hydraulic engine mounts for optimum power, efficiency and refinement. Using D-CVVT on both camshafts has several advantages when compared to just using the intake camshaft. These include a 2 percent improvement in performance (increased volumetric efficiency), 2 percent improvement in fuel economy (reduced pumping loss) and a 30 percent reduction in hydrocarbon emissions. The Nu four-cylinder engine also has an offset crankshaft design that reduces friction between the piston and cylinder wall for a one percent improvement in fuel economy.

Low Maintenance Cost

The MD Elantra is fitted with a maintenance-free silent timing chain system to enhance durability and improve Noise Vibration and Harshness (NVH). It also comes with a maintenance-free transmission (under normal usage condition).

No matter which variant one chooses, all of them will give immense comfort spaciousness in the cabin. The foldable rear seats also give the vehicle the flexibility of having a larger boot space.

Since its introduction at the Busan International Motor Show in April 2010, MD Elantra’s global sales have reached 103,307 units as of June this year. In the US, the Hyundai Elantra recorded sales of 83,309 units from June 2010 to May 2011, more than 90 per cent from the previous year of 43,319 units sold. Starting 2012, Hyundai expects to export 400,000 units annually.

The MD Elantra recently won the following awards:

• Compact Sedan Winner of the 5th Annual Readers’ Choice Cars Awards by Texas Automotive Media Agency, US

• AutoPacific 2011 Ideal Award Winner in the compact car category, US

• Highly Regarded AJAC (Automobile Journalists Association of Canada) for Best Small Car Over $21,000, Canada

• ALG Residual Value Award in the Compact Car Segment, US

• 2011 Best New Model by Kiplinger, US

• Car of the Year by Autospies.com, US

• 2011 Top Pick & Recommendation by Consumer Reports , US

• Top 10 Most Fuel Efficient Car by TrueCar.com, US

• 2011 Best New Car by About.com, US

• Top 10 Cars To look Forward to in 2011, US

• 2011 Greenest Vehicle by American Council for an Energy-Efficient Economy, US

HSDM offers a 5-year or 300,000km (whichever comes first) extended warranty on all its new passenger vehicles. A 24-hour road assist service is also now available to new and existing Hyundai vehicles.

words & pix: Hyundai-Sime Darby Motors Sdn Bhd

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