Published on June 20th, 2014

Hyundai-Sime Darby Motors (HSDM) has opened its first 3S centre in the East Coast of Peninsular Malaysia, ensuring its drive to increase market share over the next three years continues to gain momentum.

Mr. Lau, Ms. Audrey, Mr. Fan Yeon Sang & Mdm Chai with the YS Autoworld Plaque

Mr Lau Yit Mun, the Managing Director of HSDM said the new 3S centre in Kuantan, Pahang, will be the first of many in the East Coast, allowing HSDM to serve Hyundai customers better.

YS Autoworld Kuantan-Exterior

“With the expansion to the East Coast, we are looking at increasing our market share there from 4% to 7% over the next three years. This new 3S centre in Kuantan will serve as a support hub for all Hyundai service centres in the East Coast, including Kelantan and Terengganu,” Mr Lau added.

As part of its network expansion plan, HSDM is also looking at upgrading its dealerships in Kota Bahru to 3S centres while at the same time expanding its dealership network in Terengganu in the next two years.

HSDM plans to introduce Hyundai’s Modern Premium concept, which incorporates high-end features and technology for its mass-market vehicles with affordable pricing, which is normally only seen in premium cars. Mr Lau hoped the new 3S centre would further enhance customer’s ownership experience and also instill brand loyalty among its customers.

Ribbon Cutting Ceremony L-R_ Mr. Anson Fan, Ms. Audrey Byun, Mr. Fan Yeon Sang, Mdm Chai Soong Moy & Mr Lau Yit Mun

YS Autoworld Sdn Bhd (YS Autoworld), a dealer under HSDM invested a total of RM6 milion to set up the new 3S centre. Measuring 43,560 sq ft, the new centre features a showroom, an eight-bay service area (including two Quick Service bays) and a spare parts centre. This centre is expected to cater to 1,000 Hyundai cars registered in Kuantan and the neighbouring areas which include Gambang, Kemaman, Kerteh, Paka, Dungun, Pekan, Muadzam Shah and Rompin.

YS Autoworld has been in the automotive business over the last 35 years dealing with automobile services, maintenance and sales. Its Managing Director Mr Fan Yeon Sang said the company is confident of delivering quality service to its customers on the back of its experience.

The enhanced Veloster, now with 6 airbags (previously dual airbags)

At the opening ceremony of the 3S centre, HSDM also introduced its enhanced Veloster, which now comes with six airbags (previously dual airbags). The Veloster 1.6 A/T Premium is priced at RM132,915 OTR with no price increase. The Veloster is Hyundai’s revolutionary compact sporty coupe with a unique 1 + 2 door concept.

YS Autoworld-Hyundai 3S centre is situated at Lot PT6299, HSD 676, Jalan Setali 2, Kawasan Perindustrian Semambu, Kuantan, Pahang. Customers who would like to find out more about the services offered by this 3S centre can call (09)-5654239 (sales) or (09)-5654539 (service). The sales showroom is open from Monday to Friday (9.00am to 7.00pm), Saturday (9.00am – 6.00pm) and Sunday (10.00am – 5.00pm) while the service centre is open from Monday to Friday (9.00am – 5.30pm) and Saturday (9.00am – 1.00pm).

Words & Photos: Hyundai Malaysia


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