Hyundai Curb Concept

Published on January 29th, 2011

Concept vehicles are overrated, yes? Well, seriously speaking, it’ll be cool to see some of ‘em concept car being produced in an actual form. Put aside the kind of money needed to build these cars, if a concept vehicle is produced complete with everything the car was designed as, it’ll definitely blow some mind off.

But, wishful thinking will always remain as so. Some of these cars are simply impractical and focused mainly on creativity alone, while some others actually made it to the production line. Not completely, but that’s why they built these concept vehicles in the first place, right?

Anyway, Hyundai California Design Center and Hyundai Motor America recently introduced the Hyundai Curb concept at the Detroit International Auto Show.

Curb is a compact Urban Activity Vehicle (UAV) and a test bed for future Hyundai Blue Link and vehicle connectivity technology.

“We wanted the Curb to be urban tough without looking like a Brink’s truck,” said Jason Brown, Hyundai designer. “City driving was going to be its forte, not crossing the Rubicon trail, but we wanted it to have urban armor for daily driving on city streets. It needed to empower its passengers in this setting,” he added.

“The truss frame structure going up the pillars helps increase greater visibility in dense urban environments,” said John Krsteski, Curb design manager.

“The goal was to make sure passengers felt connected to each other and the urban environment around them,” said Bradley Arnold, Curb interior designer. “We wanted to empower the passengers with information and make them feel that the exterior was connected to the interior.”

We will just be highlighting some of the Curb’s features so you can enjoy the pictures more.


  • Compact CUV for Generation Y living an urban lifestyle with an active night life
  • ‘Hi-Tech Rugged’ design? high-tech interior, rugged exterior
  • Advanced Hyundai Blue Link and vehicle connectivity technology
  • Via touch sensors and screens
  • Continental 12-inch display
  • Continental Reflective Heads Up Display (HUD)
  • Big cargo-hauling capability
  • Pop-up roof rack and pull-out bike rack
  • Turbocharged GDI 1.6-liter “Gamma” powertrain with DSG
  • 175hp
  • Curb is the twelfth signature concept vehicle (HCD-12) to be designed at the company’s California Design Center in Irvine, Calif.
  • 22” 5-spoke wheels with Michelin tyres
  • Touch pad for door panels


Configuration Compact Crossover Utility Vehicle (CUV)
Engine Turbocharged 1.6-liter GDI four-cylinder engine with ISG
Transmission DSG
Horsepower 175 hp (estimated)
Weight 2,800 lbs.
Wheelbase 103.9 inches
Overall length 164.2 inches
Overall width 70.9 inches
Overall height 63 inches
Wheels inches
Tires Michelin
Fuel economy 30+ mpg city / 40+ mpg highway (estimated)
12-inch display Continental
HUD Continental Reflective Technology
Operating system Continental AutoLinq
Touch sensors Provided Methode Electronics TouchSense® technology
Illuminated Curb logo via One-Way paint Shmaze Custom Coatings
Seats Air Bladder by Finn Tech


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