Hyundai Best Young Player Award Launched

Published on December 7th, 2009

With just over six months to go before the opening kickoff of the 2010 FIFA World Cup™, Hyundai Motor Company is proud to be the presenting partner of the Best Young Player Award (BYPA), a coveted honour recognizing the most outstanding FIFA World Cup™performances by footballers aged under 21. This coveted FIFA honour opens the door to direct participation by fans worldwide: Visitors to the website will find the Hyundai Best Young Player Award page which provides an overview of the Award and the opportunity to cast a vote for their own personal favourite.

FIFA and Hyundai, Official Partner of the 2010 FIFA World Cup™ today announced plans for the establishment of this FIFA award – The Hyundai Best Young Player Award. The best young player, as evaluated by the FIFA Technical Study Group will be presented with an all-new Hyundai Tucson sport utility vehicle.

Hyundai Best Young Player Award launch

Also, Hyundai is running various online promotions within the website inviting fan participation in predicting the youngster who makes the biggest impression and lights up the 2010 FIFA World CupTM. Through this exciting award Hyundai is determined to strengthen its brand as a strong supporter of international football and nurturer of a new generation of talent.

“The Best Young Player Award is a natural fit for the Hyundai brand. Just like the young footballer at the very top of his game, Hyundai too is the rising star endowed with the qualities of a true champion,” said Sean Kim, Senior Vice President of Marketing. “This Award stands for athletic excellence and we’re proud to have the Hyundai name associated with it,” he added.

Hyundai Best Young Player Award launch

The FIFA World Cup™ has a tradition of being a launch pad for many great careers and the tournament is constantly illuminated by youngsters unknown before the opening ceremony but superstars after the world’s biggest single sport event. Pelé’s impressive burst onto the scene in 1958 remains the milestone, as the Brazilian football legend made history at the age of 17 years when he became the youngest player to win the FIFA World Cup™.

text & pix: Hyundai Motor Company


  1. Posted by football world cup on January 18th, 2010, 16:13

    Still cant believe they did this.


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