Hyundai-Sime Darby Motors Sdn Bhd (HSDM) took home 2 awards at the New Straits Times/Maybank 2009 Car of The Year Awards held at The Saujana Kuala Lumpur recently.
Two of Hyundai’s coveted cars received an award each. The i10 was awarded the Entry Level Car of the Year 2009 and the Grand Starex Royale was awarded the Large MPV of the Year 2009. Also nominated was the Hyundai i30 1.6 and 2.0 for the family car category.
Earlier this year, the i10 had also won the Asian Auto Mudah.my fuel Efficiency Awards. It won first place under the Compact City Cars Category with 5.0 litre/100km, which makes it the most fuel-efficient car. It also won the Best People’s Car in the recent Asian Auto-VCA Auto Industry Awards 2009. With its affordable pricing starting from RM43,888 (OTR) and fuel efficiency, it is no wonder the i10 is the preferred choice among the rest in the Entry Level category.
The second big winner that night was also the Hyundai Grand Starex Royale beating its nearest contender and bagging the Large MPV of the Year 2009. With its grandiose size, new body kit and superb performance on the road has made this car highly desirable in this category. The Grand Starex Royale boasts a 2.5 litre CRDi diesel engine that comes with a Variable Geometry Turbocharger (VGT) and a turbo intercooler. This power plant unleashes a maximum power output of 125 kW (170 ps) at 3,800 rpm and maximum torque of 392 Nm (40 kg-m) at 2,000 to 2,500 rpm for high-speed performance.
The interior of the Grand Starex Royale is built with comfort and convenience in mind with 6 ceiling air vents on each row of seats, which are fully adjustable. The in-car entertainment is equipped with the Pioneer LCD touch screen DVD player linked to a 7” LCD screen located in the middle top of the MPV for rear passengers.
The Grand Starex Royale also won the Asian Auto Muday.my Fuel Efficiency Award 2009 under the Luxury MPV Category with 9.6 litre/100km. This 11-seater large MPV not only performs well, but also ensures reliable and safe driving on the road.
Among factors that contributed to Hyundai’s achievement is the comprehensiveness of its warranty. All Hyundai cars comes with 5 years warranty or 300,000km extended warranty that assures all customers of any unexpected repair or cost due to manufacturing defect. This is the longest warranty offered by any automaker in Malaysia.
The winners were selected from 68 new models introduced between December 2008 and October 2009. The celebratory gala dinner was attended by the who’s who of the automobile industry including the guest-of-honour, the Deputy Prime Minister, Tan Sri Muhyiddin Yassin and the President of the Malaysian Automotive Association, Datuk Aishah Ahmad.
Launched in 2002, the Car of the Year Awards is Malaysia’s first motoring award. Nominations are made by Cars, Bikes and Trucks, the motoring section of the New Sunday Times to celebrate achievements within the motoring industry. Judging criteria includes: exterior and interior design, comfort and ergonomics, performance, safety, emotional appeal, and after sales service including the comprehensiveness of its warranty. Judging is based on points system and cars with the most points within the category wins.
text & pix: Hyundai-Sime Darby Motors Sdn Bhd