Handover Proton 25th Anniversary Edition cars to the first 9 buyers & to the grand prize winner of the “Drive for Celebration” contest by Tun Dr. Mahathir Mohamad

Published on November 3rd, 2010

On 9 July 2010, exactly 25 years since the first Saga rolled out of the Shah Alam plant in 1985, PROTON held a Gala Dinner where we unveiled the 25th Anniversary commemorative cars, comprising of the Saga, Persona and Exora.

Exterior

Styling plays an important role in the three commemorative Saga, Persona and Exora models, and for the very first time, PROTON introduced a new Pearl White body colour which is exclusive only to the commemorative cars.

The exclusivity of all three vehicles is communicated in the all-round body kit, signature black roof and alloy wheels designed to evoke sophistication and a sporty personality. The Persona and Exora also feature darkened headlight design, accentuating the elegance of both cars.

Specially-designed 16 inch alloy wheels also underline the significance of the Persona and Exora Anniversary Edition models.

All vehicles feature a side decorative sticker with subtle hints of ‘tiger stripes’ motif in silver-black to portray the animal’s brave character, in addition to a 25th Anniversary insignia at the rear.

This black-on-white combination delivers a subtle yet extremely powerful statement of sophistication, dynamism and elegance in all three models.

Brave, bold and confident, the Anniversary Edition Saga, Persona and Exora personifies PROTON’s perseverance, courage and determination over its 25-year journey. Only 25 units of each model are available, to further mark PROTON’s 25th Anniversary in the automotive industry.

Interior

Sophistication and a no-expense spared approach creates an inviting, plush and well-appointed interior. All three models come with seats elegantly covered in plush brown Nappa leather and detailed with ‘tiger stripes’ motif, as well as a specially embossed 25th anniversary logo on the headrest. The Anniversary Edition models come with a leather-wrapped steering wheel and gear knob, and anniversary themed floor carpets.

The Exora offers customers the most number of refinements – equipped with two headrest-mounted LCD screens for the viewing pleasure of back seat passengers.  The vehicle also come equipped with a rearview camera for greater safety and convenience, while the audio system has been upgraded to feature a touch screen controlled CD/DVD/MP3 player complete with an in-car navigation system.

Owners of the 25th Anniversary Edition vehicles will receive a vehicle ownership certificate, and be entitled to other benefits such as the Daring Card (20% discount for parts and labour on scheduled services and entitled to PROTON’s Priority Service), and a special PROTON 25th Anniversary Commemorative Coffee Table Book.

PRICING (on-the-road)

Saga RM 54,500
Persona RM 69,500
Exora RM 91,998

PERFORMANCE

Saga

25th Anniversary Edition

Model Campro 1.3AT IAFM
Max output kW / rpm 70/6000
Max torque Nm/rpm 120/4000
Acceleration 0-100km/h sec 14.5
Minimum turning radius m 5.3

Persona

25th Anniversary Edition

Model Campro 1.6AT IAFM
Max output kW / rpm 82 / 6500
Max torque Nm/rpm 148 / 4000
Acceleration 0-100km/h sec 13.9
Minimum turning radius m 5.4

Exora

25th Anniversary Edition

Model Campro 1.6AT CPS
Max output kW / rpm 93 / 6500
Max torque Nm/rpm 150 / 4500
Acceleration 0-100km/h sec 15.5
Minimum turning radius m 5.4

ABOUT THE “MY PROTON JOURNEY” PROGRAM

Since June 2009, PROTON has embarked on a program called “My Proton Journey” to recruit ambassadors for its brand amongst its customer. “My PROTON Journey” is a monthly programme where new car buyers are selected to spend an all-expense paid half-day with PROTON for a first-hand experience of the operations in PROTON.

The selected customers are given the opportunity to visit the manufacturing plant, witness the different steps and processes of car making as well as various quality tests and procedures that each vehicle goes through before being delivered to its customers. They will also be given the opportunity to test-drive Proton and Lotus cars at PROTON’s in-house test track facilities.

The objective of the programme is to establish an outlet for PROTON to communicate its changes, progresses and developments made over the years as well as to address the misconceptions the public may have of PROTON by way of a refreshing approach of sharing the brand experiences.

The 6th “My Proton Journey” is especially meaningful as the customers selected are the 1st Batch owners of the 25th Anniversary Limited Edition cars.

The list of first batch owners who will receive their car ownership certificates from Tun Dr. Mahathir Mohamad are as follows:

Customers Model Type
1 A Corporate Entity (who has chosen to remain anonymous). Exora Corporate purchase
2 Huang Wen Huey (Kereta Mewah) Exora Personal purchase
3 Chong Cha Pei Exora Personal purchase
4 Pathpmanabhan A/L Chinasamy Exora Personal purchase
5 Sazilah bt Bakri Exora Personal purchase
6 Noor Yuslinda bt Mohd Yusof Persona Personal purchase
7 Andrew Nicholas a/l Thanicholas Persona Personal purchase
8 Datin Nadzriyah bt Jaafar Persona Personal purchase
9 Proshine Autospa System Sdn Bhd Persona Corporate purchase

DRIVE FOR CELEBRATION CAMPAIGN

Launched on 15 July 2010, the ‘Drive for Celebration’ Campaign is part of PROTON’s 25th Anniversary celebrations. The campaign, which ran from 15 July to 30 September 2010, featured an exciting online contest where contestants stood a chance of winning a Grand Prize of the exclusive 25th Anniversary Edition Proton Persona.

The contest was open to all customers who purchased and registered any Proton model during the promotional period of 15th July to 30th September 2010, or to those who spent a minimum sum of RM250.00 in a single receipt at any of Proton Edar Service Branches or Proton Edar’s Authorised Service Dealers outlets.

The campaign also included an SMS contest where contestants could win service vouchers worth RM1,000 by simply booking a brand new Proton car. Also part of the campaign was the great Balik Kampung deals given to all customers, where they were entitled to 50 percent off labour charges when replacing selected parts for their cars.

The ‘Drive for Celebration’ campaign was a way for PROTON to give back to Malaysians for their support and loyalty to PROTON after 25 years.

Grand Prize Winner: AUMIL SALMAH BINTI MAHAT from Petaling Jaya.

Her winning slogan was:

Marking the progress of my nation, symbolizing the people’s passion, paving the way towards perfection and thus filling me with pride and satisfaction

words & pix: Proton

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