Get active with the new Volvo V50 2.0 Powershift

Published on February 8th, 2010

Recently at a Volvo showroom in the Klang Valley, Volvo Cars Malaysia (VCM) proudly announced the arrival of its latest model to its stable of already enviable models available for the Malaysian market by highlighting the lifestyle that can be experienced and enjoyed through owning such a vehicle. The vehicle or model that was introduced was none other than the new Volvo V50 2.0L Powershift, a sporty and attractive estate, otherwise also known as a station wagon.

According to VCM, if you are looking for a high-spirited, compact premium wagon that exudes sporty ruggedness and fits your active lifestyle, then look no further than the new Volvo V50 2.0 Powershift – the one and only luxury wagon in the country, and it is hard to disagree or dispute such a statement, as Volvo has dominated the luxury and compact premium wagon market in Malaysia for quite sometime now beginning in the eighties with the Volvo 240 estate.

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Designed to complement the go-getter lifestyle of today’s active urbanites, the Volvo V50 2.0 Powershift fits in not only fun, freedom and style, but also loads of practicality and versatility. Whether you’re on a long weekend with friends, a cozy getaway with your partner or significant other, or for that matter even sending your little ones to school if you have younglings in the first place, the V50 2.0 Powershift does the trick every time.

Throw in its innovative new Powershift transmission and as VCM puts it, the attention grabber being reduced fuel consumption, and you’ll be finding even more excuses than necessary to take it out for an extended spin, even when the only thing you need to do is to make a quick dash to the local grocer or convenience store to load up on groceries.

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“In the five-door V50 2.0 Powershift, Volvo has produced a wagon that is without compare,” said Volvo Car Malaysia President Mr. Goran Larsson. ‘It’s classy, timeless and engineered to live up to the expectations of adventurous buyers looking for a practical, versatile wagon that’s designed for activity, and for the active.”

Larsson said the V50’s new six-speed Powershift Dual Clutch Transmission with Geartronic and shift lock gives buyers more bang for their precious bucks as it provides a smoother and seamless drive while reducing fuel consumption by as much as 11% in comparison with the bigger displacement 2.4-Litre engine.

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“You can go further and do more with the new V50 2.0 Powershift,” said Larsson. “It’s everything you, your family or friends will need – a stylish wagon with added sportiness and premium feel, loads of cargo space and a high-performance audio system with smooth road manners.

“And of course, during all your rugged adventurous trips to Malaysia’s many scenic holiday destinations, you can always count on Volvo’s iconic safety features to bring your loved ones and you home safely.”

What more do you get with the new Volvo V50 2.0 Powershift?

Developed to attract young, executive buyers looking for a premium wagon that is stylish, sporty and elegant, the luxurious new V50 2.0 Powershift comes with several new features, such as:

  • 6-Speed Powershift (Dual Clutch Transmission): A smoother, more seamless drive with better fuel efficiency of 11% in comparison with the Volvo V50 2.4i.
  • Blind Spot Information System: BLIS uses cameras mounted in the door mirrors to register if another vehicle is in the blind spot at the side of the car. This intuitive safety feature helps the driver to prevent an accident from occurring.
  • Dynamic Stability Traction Control: Volvo’s advanced DSTC stability-enhancing system is fitted as standard. DSTC cuts in and helps stabilise the car if it registers any tendency to skid. 
  • Dual Xenon lights: Better vision during night drives or poor lighting conditions
  • Keyless entry and drive: Easier access and convenience
  • Plus there’s a new colour as well, which can be found out when visiting any Volvo showroom.

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Stylish Design

The Volvo V50 boasts a stylish design with a curved roofline and an abrupt tail section. The car’s stance and exterior appearance evoke a modern design and speed sense and feel, although with a 2-Litre powerplant neatly tucked under the front bonnet it is advisable not to imagine or expect mind boggling performance. The modern design look and feel is emphasized by a rounded nose section, short bonnet and pronounced cab-forward stance. Broad shoulders and convex side panels signal power and underscore the car’s compact dimensions. The tail lamps follow Volvo’s modern form and sweep up towards the roof panel.

An Auto-fold function is available for the power retractable mirror option. With the Auto-fold function, the mirrors are set to automatically fold in when the car is locked. When the car is unlocked, the mirrors will automatically fold out again.

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Despite its compact exterior dimensions, the Volvo V50 2.0 Powershift offers a spacious, flexible and comfortable interior. Every passenger seat has a fold-flat backrest. With the seats folded down, the load compartment floor is entirely flat. In order to create even more space for luggage, the car’s rear section has been extended by 46 mm compared with the Volvo S40 sedan model.

The interior is inspired by Scandinavian product design with the emphasis on uncluttered surfaces, honest materials and good function. The Volvo V50 (and Volvo S40) saw the introduction of Volvo’s ultra-slim, free-floating centre console with illuminated storage compartment behind.

Safety First

“Safety is always a cornerstone of Volvo’s philosophy,” said Larsson. “Volvo’s aim is to offer cars that are safe for all people in all imaginable traffic situations, and the V50 2.0 Powershift follows in our grand tradition of safety first.” 

Aside from all the preventive safety features found in the V50 2.4i, such as the body’s immense torsional rigidity and a sturdy chassis, several new features are also found in the new Volvo V50 2.0 Powershift. These are BLIS, Dual Xenon lights and the DSTC.

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Protective safety in the Volvo V50 2.0 Powershift comprises exterior and interior safety systems that interact with one another to reduce the risk of occupant injury in a collision. The exterior systems have the task of distributing and absorbing incoming collision forces so that the passenger compartment remains as intact and undamaged as possible. The body is therefore built in the form of a metal cage made of different grades of steel, where all the components interact with one another to ensure controlled deformation.

“The interior safety systems aim to keep the passengers securely in place and also to reduce the risk of serious injury,” said Larsson. “In order to provide the most effective protection possible, a number of in-house systems such as WHIPS (Whiplash Protection System), SIPS (Side Impact Protection System) and IC (Inflatable Curtain) all are fitted as standard in the Volvo V50. What is more, all five seats are equipped with three-point inertia-reel seat belts and head restraints. Four of the five seats are also equipped with belt pre-tensioners.

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“Volvo adopts a holistic view of safety that encompasses both preventive and protective safety and inline with this, our vision is that by 2020 no-one should be killed or injured in a Volvo,” concluded Larsson.

V50 2.0 Powershift for The Malaysian Market

The 145hp, 4-cylinder 6-speed V50 2.0 Auto Powershift comes in a new exterior colour, Brilliant Blue and is priced at RM185,950 (OTR without insurance) and RM189,950 (OTR without insurance) in East Malaysia.

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Prospective and interested car buyers will be able to see and test drive the new V50 2.0 Powershift at Volvo showrooms in the Klang Valley, and at all other Volvo showrooms around Malaysia from now onwards. Swedish Marque’s showroom in Sungai Besi, Kuala Lumpur, can be contacted at: 1800-88 2222 / 03-9236 2822. Volvo other dealer, Federal Auto has showrooms in Kuala Lumpur, Selangor, Penang, Ipoh, Malacca and Johor Baru. Federal Auto are contactable at: 03-2274 9300. In Sabah, the Volvo showroom is located at Volvo Gallery, G-900, Ground Floor, Auto Gallery, Wisma Angkatan Hebat, 1 Borneo, Jalan Sulaiman, 88450 Kota Kinabalu. Volvo Gallery can be contacted at 088 485 544; Fax: 088 485 338.

For more information, log on to Volvo Cars Malaysia’s official website, www.volvocars.com.my.

text: Azdee Amir  pix: Dinesh Appavu

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