FORMULA 1 PETRONAS MALAYSIA GRAND PRIX SEPANG HOSTS UNPRECEDENTED HOME GRAND PRIX FOR THREE TEAMS

Published on January 13th, 2011

With three Formula 1 teams ‘carrying’ the Malaysian flag, the 2011 Formula 1 PETRONAS Malaysia Grand Prix looked set to be a big hit with the local fans especially with race promoter Sepang International Circuit (SIC) adopting a strategy that ‘everyone can watch F1 in Sepang’.

“We are currently offering 50 percent discounts to make our tickets very affordable for the fans. This is to give the opportunity for the fans especially Malaysians to experience the race live at the circuit and enjoy this unique experience and feeling the adrenaline rush here at the circuit.

“It’s a special way for us to celebrate the 13th edition of the Malaysian F1 Grand Prix. So, this year we are offering the most affordable tickets for the fans to enjoy the race. If you purchase now, you could get tickets as low as RM30,” says SIC Chief Executive Officer Datuk Ahmad Razlan Ahmad Razali in a statement today.

Razlan, who is the event director for the 2011 Formula 1 PETRONAS Malaysian Grand Prix, was referring to the special early bird promotion which provides seats at Hillstands K2, C1 and C3 at RM30 only for purchases before end of this month.

“F1 in 2011 will be massive. For the first time in its history, the championship will have 20 rounds and with seven rounds in Asia. And, for Malaysia, there will be three teams with strong Malaysian interest; making the Sepang round as the Home Grand Prix for three F1 teams – the Mercedes GP PETRONAS, the Lotus Renault and Team Lotus. “Apart from their sponsorship of the Mercedes GP Team, PETRONAS is again the title sponsor for the event. The Lotus Renault has the backing of Proton and Lotus Group while Team Lotus has the support of Datuk Sri Tony Fernandes and his Tune Group.

“It’s definitely something unimaginable when Malaysia first started F1 not too long in 1999. Imagine how much the sports have progress and the massive impact that it had given Malaysia to the sports, the automotive industry and the country as a whole. Not just in terms of the international mileage; but also revenue generated by the services sectors especially the tourism-related businesses.

“Personally, I am really looking forward to this year’s edition of F1 PETRONAS Malaysia Grand Prix. I am sure millions of other Malaysians as well. They will have plenty to cheer for on April 10 in Sepang,” added Razlan.

Sepang would host Round 3 of this year’s Formula 1 World Championship, which would open its new season at the Bahrain Grand Prix from March 11 to 13; before proceeding to Melbourne for Round 2 for the Australian Grand Prix from March 25 to 27.

The Formula 1 PETRONAS Malaysia Grand Prix will be from April 8 to 10 and SIC hopes to woo in some 100,000 fans for the race.

“Last year, we had a massive local support for both the ‘Malaysian’ teams – Mercedes GP PETRONAS and the Lotus Racing at our race. This year, there will be another local team for Malaysians to cheer – the Lotus Renault. It should be a fantastic weekend in April,” he added. While on-line promotions and TV advertisements had already commenced even before the New Year, Razlan said SIC’s aggressive on-ground promotions would start after the Chinese New Year in February with a one-month long F1 Carnival to commence in March to hype up the events.

“Naturally, we would be working closely with our key partners in promoting the event with special programmes that we would be announcing later. I am sure that PETRONAS, Proton and Tune Group would be having their own programmes as well to take advantage of their home race in Sepang,” added Razlan.

words: SIC  pix: Syafril Ismail

Comments

  1. Posted by rpm on January 18th, 2011, 19:52

    dany bahar is a crook, no credit should goes to him,

    Tony made Lotus name to be alive again.

    but money above everything huh?.. i guess the Group will eventually get the name rights… crooks!

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