KUALA LUMPUR, Malaysia, Apr. 1, 2015 – Ford today announced that pre-launch bookings for the technology-rich new Mondeo will kick-off at a special preview event at Bangsar Shopping Centre from 1 to 5 April.
Test drives of Ford’s flagship passenger car in Malaysia will also be available at the event, ahead of its much-anticipated arrival later this month in showrooms nationwide.
“The new Mondeo delivers a dynamic boost to our expanding Ford lineup in Malaysia. With advanced Ford technologies and elegant design, the Mondeo offers a sophisticated driving experience that Malaysian customers have come to expect from Ford,” said Veemala Rethinasamy, sales and marketing director, Malaysia, Ford Motor Company.
The sleek new Mondeo is equipped with a refined and high performance 2.0L EcoBoost® engine that is mated to a smooth, six-speed SelectShift automatic transmission, featuring 240 PS and 345 Nm of torque, with fuel economy of just 8L/100Km. Ford’s EcoBoost® technology combines turbocharging, direct injection, and variable valve timing to reduce engine displacement while improving fuel efficiency by up to 20 percent, and reducing CO2 emissions by up to 15 percent compared with traditional engines of equivalent performance.
Innovative and advanced technology
The new Mondeo features Ford’s exclusive MyKey technology, offering extra peace-of-mind for owners by enabling them to programme the key to restrict various features – either for themselves or when others such as teenagers are driving.
Owners can restrict top speed, reduce the maximum volume of the audio system and even disable the audio system altogether if the driver and passengers are not using safety belts. Making its Malaysian debut in the Mondeo is Ford’s SYNC 2™ connectivity system, which boasts a larger, eight-inch colour touchscreen to operate phone and entertainment using voice commands. SYNC 2™ offers an array of new and enhanced features, with increased voice recognition capabilities that can help drivers stay connected while keeping their hands on the wheel and eyes on the road.
“The new Mondeo offers a sophisticated suite of features and technology that enhance driving, comfort and convenience,” added Rethinasamy. The Mondeo’s advanced technology also extends to lighting, which combines full-LED headlamps with Ford’s Adaptive Front Lighting System to enhance the driver’s view of the surroundings.
The system adjusts the headlight beam angle and intensity to match the driving environment, ambient light conditions, steering angle, distance to the vehicle in front and windscreen wiper activation.
The new Mondeo also comes with Adaptive Cruise Control, which scans traffic positions 20 times a second, so that if traffic slows, so does the vehicle’s speed. When the traffic clears, it returns to the pre-set speed. Paddle shifters offer the ease of an automatic and the thrill of a manual, while a rear view camera further optimising efficiency and safety.
Advanced safety features also come as standard. Among these are seven airbags, including driver and passenger airbags, seat-mounted side airbags and one for the driver’s knee, as well as side-curtain airbags in both the front and back.
A combination of Electronic Stability Control (ESC) and Traction Control helps keep drivers connected to the road and in control, especially around corners and when overtaking. Together with Ford’s anti-lock braking system, they help reduce the chances of wheel spin, wheel lock and over- or under-steering.
Superior refinement, design, quality and convenience
Mondeo delivers quality and craftsmanship for a refined, elegant, and expressive exterior, and interior that features optimised ergonomics and comfort, with premium finishes and equipment.
Produced at Ford’s state-of-the-art plant in Valencia, Spain, the Mondeo features a sports coupe profile with low roofline. The lean side-profile is sculpted to convey visual lightness, while the sophisticated and technical front end design features Ford’s prominent trapezoidal grille, a power-dome bonnet and adaptive, slim-line, laser-cut headlamp design.
Inside, a sleek, wrap-around centre console design delivers a sporty, cockpit-like feel, and features a symmetrical design that is accessible to both the driver and the front seat passenger, while a power-adjustable, memory-equipped steering column adds convenience for drivers.
The new Mondeo’s smart-design 10-way adjustable front seats front seats feature a thinner seat back, enabling rear seat passengers to enjoy additional legroom without sacrificing driver and front passenger comfort. Road noise reductions have been achieved with integral link rear suspension and additional sound deadening material, while wind noise is reduced to levels previously only experienced in the premium segment.
Stronger body with advanced materials
The new Mondeo uses sophisticated materials and production techniques to deliver greater strength and improved safety with reduced weight and enhanced sustainability. An industry-first application of hydro-formed high strength steel is used to produce the A-pillars, B-pillars, and roof rails. A new magnesium inner tailgate structure delivers weight-saving of approximately 40 percent compared to a traditional steel equivalent.
Recently crowned the UK’s Best Estate Car at the ‘2015 What Car? Awards’, the new Ford Mondeo will be introduced with an Estimated Retail Price of RM 203,800.
In addition to the event at Bangsar Shopping Centre from 1 to 5 April, it will be showcased at events throughout Klang Valley, with bookings taken and test-drives available on:
22-26 April: Desa Park City
6-10 May: Setia City Mall
For more information, please visit www.ford.com.my or www.facebook.com/FordMalaysia.