The Ford Focus ST was the best-selling hot hatch in Europe in the last three months of 2012 according to figures from automotive data intelligence provider POLK; accounting for 44 per cent of all sales during this period, ahead of VW Golf GTI with 33 per cent and Renault Megane Sport with 12 per cent.
Total Focus ST sales in this period were 1,984; also it was the top-selling hot hatch in the U.K., Denmark, Norway, Finland, Hungary, Switzerland, Sweden and the Netherlands.
“The unrivalled balance of performance and usability has been recognised by some fantastic reviews for the Focus ST from Europe’s media,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “You really have to drive it yourself to experience the responsiveness of the engine and the fantastic chassis; and I am just one of one of a fast-growing group of excited ST drivers.”
Ford has sold a total of 3,819 new Focus STs in Europe since launch – 74 per cent hatchbacks and 26 per cent wagons. The most popular colour has been Frozen White (41 per cent), followed by Panther Black (28 per cent) and Tangerine Scream (17 per cent).
Equipped with a 2.0-litre EcoBoost engine, the third generation Focus ST is Ford’s first truly global performance car, having launched in North America, Europe and other markets last year. The Focus ST was first announced in Malaysia last September, the first in ASEAN, followed by launches in Singapore and Hong Kong. Additional introductions in the Asia Pacific region are due later this year.
The new Focus ST was named “Best Hot Hatch” by U.K. magazine Auto Express and the wagon version declared “Hot Hatch of the Year” by Top Gear magazine. The leading automotive magazine in Denmark, Bilmagasinet, has also named the Focus ST the best car in its segment.
words & pix: FORD