Ford in Malaysia recently closed off an entire section of Jalan Telawi 3 in Bangsar for the Ford Fiesta Best-dressed Contest judging, which ended with Ford surprising two more participants, in addition to the original three, with a four day two-night trip each to watch the UEFA Champions League Final Munich 2012.
Participants had been invited to dress-up their Ford Fiestas as creatively as possible in relation to the subject of football and the road was packed with Fiestas decked out to the fullest in football themed decals and accessories, including one that was focused on Lionel Messi of Barcelona, which needless to say was one of the selected winners. In addition, contestants were required to describe how their themes and designs relate to their favourite football personality.
The contest was open to all new and current owners of Ford Fiesta in Malaysia and builds on Ford’s 20-year partnership with the UEFA Champions League. As a founding partner, Ford has been an official partner and official vehicle supplier for the UEFA Champions League since 1992.
Enthusiastic participants had come from as far as Kedah and comprised of Fiesta fans of all ages. Fiesta fans who did not participate also turned up in high spirits for fun, to support the participants and to meet fellow Fiesta lovers.
As the judges went around evaluating the creatively-dressed cars on parade and deliberating on the results, Ford ran trivia quizzes on UEFA, football players, Ford’s long-standing partnership with the UEFA Champions League and gave away Fiesta goodies as prizes to keep the crowd pumped up.
“I love Messi. He is currently the best football player in the world and is even being compared to Maradona, which is why I chose the best for dressing up my Ford Fiesta as I feel it is the also best car for driving,” said Barcelona team and Lionel Messi fan Mandy Wong of Kuala Lumpur, one of the five selected winners.
The other four winners are: Goh Saik Chew from Sungai Petani and from Kuala Lumpur, Joseph Kew, Lim Bu Hooi and Say Kuei Lin.
Ford also gave away Sony PlayStation 3 systems and Ford merchandises as consolation prizes to all the other participants of the Ford Fiesta Best-dressed Contest.
“Thank you to all the participants and supporters who attended the Ford Fiesta Best-dressed Contest. They have shown their fiesta spirit by supporting the event and I’m sure that they enjoyed it. We must also thank Ford and Sime Darby Auto Connexion for bringing us such a great event and surprises, what with the additional two tickets for a total of five tickets to UEFA Champions League Final Munich 2012 as well as the consolation prizes for all the other participants and other goodies for the spectators. Awesome event, well done!” enthused Kew.
Contestants had registered their participation early on via the Ford Malaysia Facebook page: www.facebook.com/fordfiestamy and details of the judging location were later revealed.
“Ford is delighted to have this opportunity to run a contest that appeals to Ford Fiesta owners who match the versatility and fun personality of the Fiesta. At the same time, such activities allow us to stay connected with our customers while rewarding them for their loyalty and continuous support,” said David Westerman, Regional Manager, Asia Pacific, Ford Export & Growth Operations.
The Ford Fiesta meets growing customer demand for sporty small cars with a sleek, sophisticated design and packed with smart features. The eye-catching Kinetic design of this B-segment hatch as well as wide-acclaim and praise received, including the prestigious Red Dot Design Award for its eye-catching “innovative and dynamic” design is testimony of the Ford Fiesta’s appeal to stylish, digitally connected individuals.
The Ford Fiesta also delivers big on helping consumers get the most out of their driving experience. Its PowerShift six-speed dual clutch automatic transmission provides excellent driving performance, while the latest in-car technology offers a world of connectivity and entertainment for drivers to have more fun.
Equipped with MP3 and AUX input connections for personal entertainment devices, the Ford Fiesta is the first-in-class to offer Voice Control technology paired with Bluetooth®. With in-car voice commands, Fiesta makes driving more fun while helping drivers stay focused on the road.
Editor’s Note: Full contest rules including legal restrictions and regulations can be found on the Ford Malaysia Facebook page: www.facebook.com/fordfiestamy
words & pix: Ford Malaysia