Ford is putting its class-leading B-segment vehicles in the spotlight at the 34th Bangkok International Motor Show, demonstrating its commitment to capture even more of the rapidly growing small car segment as the company continues with its aggressive growth plan in ASEAN markets.
Taking center stage at the Bangkok Show in its ASEAN debut is the all-new Ford EcoSport. The sporty, compact SUV is equipped with a 1.5-liter Ti-VCT naturally aspirated petrol engine that will deliver the segment-leading fuel efficiency.
Reflecting its smart, urban character, the all-new EcoSport features the award-winning Ford SYNC voice-activated in-car connectivity system, giving drivers the convenience and flexibility of operating their digital media players and Bluetooth®-enabled mobile phones via voice commands.
Ford is underscoring its plan to further drive its momentum by entering even more volume segments across the region. The company remains committed to its goal of increasing worldwide sales to eight million vehicles a year by mid-decade.
Additionally, Ford expects 60 to 70 percent of its sales growth globally within this decade to come from the Asia Pacific region, with ASEAN playing a key role in this ongoing expansion.
“ASEAN is such an important growth opportunity for Ford within our Asia Pacific region,” said Alan Mulally, president and CEO, Ford Motor Company. “Our plan and successful product-led transformation is helping to deliver even more segment-leading vehicles, like the all-new EcoSport, that reflect our commitment to serve our customers with cars and trucks they truly want and value.“
With small-car practicality and the flexibility, spaciousness and agilty of an SUV, the all-new EcoSport delivers a segment-leading package of quality, safety, value, and fuel economy that benefits from a contemporary design which is not only stylish, but aerodynamically efficient.
The smart urban SUV will appeal to people with a strong streak of independence who love exploring the world at large.
In addition to Ford SYNC, the new EcoSport also features advanced technologies like Smart Keyless Entry, Ford Power Start and rear parking sensors, and is equipped with safety features such as dual front airbags and side curtain airbags, as well as Anti-Lock Brake System (ABS) and Electronic Stability Program (ESP).
A truly global One Ford vehicle, the EcoSport was developed entirely in South America, underlining Ford’s world-class capability of leveraging global design and expertise to develop small-car models for growth markets.
For ASEAN, the EcoSport will be built at the company’s $450 million, state-of-the-art Ford Thailand Manufacturing (FTM) facility in Rayong. The highly flexible FTM facility serves as the foundation for the next phase of growth in the ASEAN region, and is part of the company’s aggressive expansion currently underway across Asia Pacific.
FTM is Ford’s second plant in Thailand and one of nine new Ford plants that will open across the region by 2015 – representing the Company’s largest industrial expansion in more than half a century. FTM is capable of building a diverse range of vehicles, with an initial annual production capacity of 150,000 vehicles.
“Thailand is one of our key global production and export hubs, and an essential part of the Company’s overall global growth strategy in Asia Pacific,” said Dave Schoch, president, Ford Asia Pacific. “FTM plays a key role in supporting our current and future planned growth across the ASEAN region.”
Ford’s overall ASEAN sales rose 27 percent in 2012 to 87,623 units, the company’s best-ever full-year performance in the region.
The smart technologies featured in Ford’s segment-leading B-segment vehicles are on full display at the Bangkok International Motor Show. With the SYNC IP Unit, or by stepping into their favorite Ford vehicle on the stand, visitors can experience for themselves Ford’s award-winning SYNC voice-activated in-car connectivity technology.
Ford is also giving visitors a chance to virtually experience the all-new EcoSport on the journey of their dreams. The EcoSport Urban Adventure takes would-be travelers on urban adventures to dream destinations within seconds through the use of digital photography – along with the EcoSport of their choice. The images generated can be shared online with friends, or kept as souvenirs of the show.
words & pix: Ford Malaysia