East Malaysian motorist champion clocks in 33.28km using 1 litre of Shell FuelSave and wins RM50,000 in prizes

Published on June 29th, 2010

East Malaysia’s Shell FuelSave Champion, Ms Lee Siok Kin from Sarawak was crowned following the East Malaysia Shell 1 Litre Challenge Finals today when she successfully travelled 33.28km on just 1 litre of Shell FuelSave. Lee and Jason Lai, the Peninsular Malaysia Champion, will form Team Malaysia to compete in the Asia’s Smartest Driver Challenge in conjunction with the Shell Eco-Marathon hosted in Kuala Lumpur next month.

Lee Siok Kin defeated the closest competitor by 6km winning a prize purse of RM 50,000. The average distance travelled by all six finalists during the East Malaysia Finals was 26.85km.

“When I found out about the Challenge, I knew it was something I would enjoy participating in as I have always been conscious about my fuel efficiency rate. This journey has been a great and rewarding experience. I now know how important it is to choose the right fuel and adopt the Shell FuelSave tips to achieve better mileage,” said Lee Siok Kin, the mother of a 16 year old son. “I am thrilled to be competing at the next level and represent East Malaysia at the Asia’s Smartest Driver Challenge.”

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Record Table:
Rank Name Total Kilometers Travelled Kilometers per Litre
1 Lee Siok Kin 79.2 33.2773
2 George Chapman 79.1 27.2759
3 Adrian Goh Wui Phin 77.2 27.0877
4 Suhaila Binti Bentak E Mohammed 79.2 26.0526
5 Yong Vui Foh 78 24.3750
6 Chen Kee Kiong 78.7 23.0117

Designed to encourage ordinary Malaysians to travel further using only 1 litre of Shell FuelSave, the Challenge was recently hosted for East Malaysia following the launch of Shell FuelSave Unleaded in the region. Shell FuelSave is the result of Shell’s latest innovation in fuel research and technology. It is formulated to help motorists save up to 1 litre of fuel for every full tank1 by reducing energy loss in the engine by lubricating where your normal engine oils can’t easily reach.

This improves the efficiency of your engine, thereby providing you with improved fuel economy making saving easier, especially when combined with the right driving style.

“Shell has over 100 years of experience in developing the technology and services that make us a leading provider of innovative and new fuels today,” said En Azman Ismail, Managing Director, Shell Malaysia Trading Sdn Bhd and Director, Shell Timur Sdn Bhd. “As we believe that not all fuels are the same and as issues of fuel costs as well as the environmental impact of motoring begin to increasingly affect our lifestyle, it is important for our customers to be well informed and to make smart fuel choices. That is what makes Shell FuelSave is such a brilliant option. It costs no more than regular petrol, and is designed to improve fuel efficiency from the very first drop.”

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The Challenge legs were hosted in both Sarawak and Sabah, in search for three state finalists each. All six finalists then converged at the National Finals where they were tasked to drive a Perodua Myvi EZi 1.3L(A) 2008/09 along a pre-determined route (representing a normal day’s journey). The Challenge began from the Jalan Sulaman Shell Station to City Mall where they made a U-turn to return to the starting point. Upon their arrival back at the Station, Shell FuelSave marshals recorded the readings to determine the East Malaysia National Champion.

“We have had a terrific response to the Challenge with more than 3,000 motorists from both Sarawak and Sabah registering to participate in the event, thus indicating that we are moving a step closer to leading a more sustainable lifestyle by being more fuel efficient motorists,” Azman added.

“If we can help persuade more people to practice fuel efficient habits, the amount of fuel we could save as a nation would be significant.”

Fahrin Ahmad, Malaysia’s favourite TV Host / Actor / Model, and Shell Malaysia’s FuelSave Ambassador, was also at the finale event where he shared a few of the Shell’s FuelSave tips and extended his encouragement to the state finalists.

For more information on how to get the most out of your fuel visit www.shell.com.my/fuelsave.

text & pix: Shell

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