Continental Unveils its Automotive Plants in Penang

Published on November 6th, 2009

Recently, selected members of the mainstream and automotive media went for a hectic and packed one day field trip visit to Continental’s electronic manufacturing plant on the island of Penang which produces electronic and electro-mechanical automotive parts.

Continental Automotive Malaysia, a leading automotive parts manufacturer in Malaysia, is part of the World renowned German automotive giant establishment known as Continental AG, which forms a strong and formidable group in Malaysia together with Continental’s two tire manufacturing plants.


Continental is in top position with respect to the megatrends environment, safety, information and affordable cars in the global market, and stands for intelligent and highly innovative mobility in the future. Continental proudly admits it profits from its top-notch competence and wide-ranging product portfolio in the focal areas that contribute towards enhanced driving safety, protection of the global climate, and possessing a competent partner in networked automobile communications. With a strong expanding presence in the key markets in Asia, one of Continental’s main focuses is its so-called ‘affordable cars megatrend’ term.

Profile and Track Record in Malaysia

Continental Automotive Malaysia has more than 20 years of experience in the manufacturing segment of the automotive industry. In 1985, Continental Automotive Malaysia started producing and supplying instrument clusters to Proton Holdings Bhd for its very first production model, the Proton Saga, and fast forward to present day, up to the latest Proton model, Proton’s maiden Multi Purpose Vehicle (MPV), the EXORA. Since then, Continental Automotive Malaysia has been growing and expanding, both in terms of customer base and supplies to major OEM automakers, both locally and internationally.


Continental Automotive Malaysia has made it very clear that it is an automotive establishment that is fully committed to innovation, quality and above all, customers’ satisfaction. The company has a strong passion for what it does, and it has a continuously strong commitment to quality which has brought about the envious and proud accreditation of the prestigious ISO/TS16949 and ISO14001 renowned and recognised certifications.

With its manufacturing plants located in Prai, Penang, Continental Automotive Malaysia has a complete and efficient research and development (R&D) facility to provide innovative and modern designs and product development services, as well as solutions customized for the local automotive industry. It’s plants also produce electronic and electro-mechanical automotive parts such as modular fuel supply units, body control modules, electronic control units for different automotive applications, including engine management systems, analogue clocks, and immobilizers, just to name quite a few from its vast repertoire and experience in manufacturing.


Since its establishment in 1988, Continental Automotive Malaysia has been exporting automotive components to major automakers all over the globe. Continental Automotive Malaysia has a fully equipped department in Penang that is technically up-to-date and competent in the complete development of instruments clusters.

By building on expertise, utilizing synergies and by expanding areas of competence for system and module integration, Continental Automotive Malaysia is adamantly poised to put its innovations and creations on the road faster and in a more cost effective manner.

The Chassis & Safety Division develops and produces electronic and hydraulic brake and chassis control systems, sensors, driver assistance systems, air bag control systems, washer systems as well as electronic air suspension systems. Its core competence is the integration of active and passive driving safety into ContiGuard®. The Powertrain Division integrates innovative and efficient system solutions for vehicle powertrains.

The comprehensive range of products includes gasoline and diesel injection systems, engine management, transmission control, including sensors and actuators, as well as fuel-supply systems and components and systems for hybrid drives. Information management is at the very heart of the Interior Division. The range of products includes instrument clusters and multifunctional displays, control units, electronic car-entry systems, tire-monitoring systems, radios, multimedia and navigation systems, climate control systems, telematics solutions as well as cockpit modules and systems.

For more information to feed the curiosity on Continental Automotive Malaysia, log on to, or

text: Azdee Amir  pix: Continental


  1. Posted by Sue Massey on November 6th, 2009, 20:31

    I must say this is a great article i enjoyed reading it keep the good work :)


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