Continental Sime Tyre opens BestDrive Continental PLT outlet in Semenyih, the land of Broga Hill & University of Nottingham Malaysia Campus

Published on November 9th, 2010

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Despite the intermittent rain that befell the small but growing former cowboy township of Semenyih, Selangor during the recent weekend, Continental Sime Tyre Sdn. Bhd. (CST), carried on with the opening ceremony of the BestDrive Continental Passenger Car & Light Truck (PLT) outlet operated by Silicon Auto Sdn. Bhd, which was officiated by Choong Kee Seng, the Sales & Marketing Director of CST.

According to Choong, the BestDrive PLT centre empowers their trusted partners with the ability to make use of this trusted and renowned brand to become positioned as uniformed, specialised tyre dealers, catering for the premium customer segment, whereby their premium brand attracts premium customers; their global network provides premium products; and they have marketing support that facilitates premium sales efforts.

CST readily provides experienced expertise and advice for the setup of a premium BestDrive shop concept, layout and customer-friendly tyre-changing and car-service environment. In a BestDrive Continental PLT centre, CST stresses that with the customer being pampered and prioritized, the customer will feel a stress-free environment, though not those with a scrooge persona and mindset.

He added that in these times of economic turmoil, it is of the highest importance to be equipped with the best tools that are available in the market. “This is exactly what we are aiming to do with our dealers and all the development programs we are running. With BestDrive, you will be Best Equipped in all senses of the word.”

“We have now completed a total of 19 BestDrive Continental PLT centres throughout Malaysia,” says Choong proudly.

In line with the concept of BestDrive PLT centre, both outlets offer a range of Continental tyres for passenger cars and light trucks for their customers who demand premium tyres, including ultra high performance vehicle owners, who have more discerning needs, both in terms of products and services. With the Dunlop & Sime Tyres brands complementing, they too have a range of products for all Malaysian motorists. They offer a wide range of services such as wheel alignment, balancing, nitrogen gas filling and refilling, as well as tyre-repairing by a team of well-trained and professional specialists using the latest state of the art equipment.

The outlets also provide the following complimentary services:

  • Time-killing Astro TV viewing
  • Wi-Fi internet connectivity for web browsing
  • Refreshing Drinks to quench ones thirst
  • 10-point safety and maintenance check
  • Welcome Service reminder
  • Soothing and Cooling Air-conditioned waiting room

Details of Silicon Auto Sdn. Bhd.

48-G, Jalan TPS ¼, Taman Pelangi Semenyih,

43500 Semenyih,


Tel: 03 8723 4721

Fax: 03 8723 4725

text & pix: Azdee Amir


  1. Posted by silvester on March 26th, 2014, 13:32

    Can you please quote me the price of maybe 3 different brand of tyres (available at your shop) size 205/55/16 for my preve?

  2. Posted by Hage' on April 2nd, 2014, 12:57

    please contact them direct silvester.


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