Continental named Tyre manufacturer of the year

Published on October 8th, 2009

CONTINENTAL further strengthened its reputation and leading position in the Tyre Industry after it was awarded the highest accolade by members of the tyre industry recently by being named as the Manufacturer of the Year 2009 by the NTDA (National Tyre Distributors Association) at the Tyre and Fast Fit (TAFF) Awards.

The company not surprisingly scored another award win during the event, also taking the Industry Advertising campaign award for its popular Great Days Out campaign.


Continental was recognised by voters as Manufacturer of the Year for a number of reasons. From the latest generation of truck tyres with industry leading fuel saving technology and innovative products such as the ContiSeal, the puncture resistant car tyre and the revolutionary CSEasy, a solid industrial tyre that can be fitted without a mounting press, Continental has a well earned and deserved reputation as a leader in tyre development.

This is backed by consistently high performance in leading independent tests. Continental and Uniroyal car tyre products currently have a total of 11 Best Buy accolades with Which? magazine.


As well as delivering the highest quality products to its customers, Continental also prides itself on working closely with retailers to better understand and further improve their already bustling business. Their proactive and positive approach helps retailers to win new customers, increase profitability and improve customer service and therefore retention. With this approach, Continental adds real value to the customers business which is particularly important in the current difficult and uncertain climate.

The Industry Advertising Campaign of the Year award was taken by Continental’s biggest ever consumer promotional campaign, Great Days Out, launched in March this year. With over 300 days out selected across the UK and Ireland, the website offered great savings on a fantastic range of activities. Appealing to both families wanting the fun activities for the kids and individuals discovering new pastimes, the website received a huge number of hits while introducing the Continental brand to new audiences.

The success of the campaign was illustrated by the figures which showed that press advertising reached 40% of all adults (19.2m) and online advertising delivered over 14 million page impressions.

Managing Director for Continental, David Smith, commented on the two wins; “We are delighted that our work and efforts have been recognised by the industry. I am particularly proud of my team who work hard to push standards forward and make us the leading brand in the industry.”

With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of tires, brake systems, powertrain and chassis systems and components, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation employs nearly 140,000 at approximately 190 locations in 35 countries.

text: Azdee Amir  pix: Continental


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