Chop Swee Hoe creates history in historic Malacca as it becomes the first BestDrive Continental PLT outlet in the state

Published on June 15th, 2010

It is firstly the recognition by CST of the professionalism and the engagement of Chop Swee Hoe along with the company. It is joining without any doubt the new Malaysian benchmark that CST has set with this kind of premises. These are the very best outlets that a consumer can find in the country and both CST and Chop Swee Hoe are proud of this. Chop Swee Hoe is also joining an internationally recognized premium brand that requires from its partners the level of service that the most demanding customers deserve.

According to Choong Kee Seng, Saes & Marketing Director of CST, the BestDrive PLT centre empowers their partners with the ability to make use of this brand to become positioned as uniform, specialised tyre dealers catering for the premium customer segment, whereby their premium brand attracts premium customers; their global network provides premium products; and they have marketing support that facilitates premium sales efforts. CST provide expertise and advice for the setup of a premium BestDrive shop concept, shop layout and customer-friendly tyre-changing and car-service environment. In a BestDrive Continental PLT centre, the customer will feel a stress-free environment.

ribbon-cutting-ceremony

He added that in these times of hope and recovery from last year’s economic turmoil, it is of the highest importance to be equipped with the best tools available in the markets. “This is exactly what we are aiming to do with our dealers and all the development programs we are running. With BestDrive you will be Best Equipped in all senses of the word.”

“We have now completed a total of 18 BestDrive Continental PLT centres throughout Malaysia, with the opening being done in stages,” says Choong Kee Seng.

In line with the concept of BestDrive PLT centre, Chop Swee Hoe offers a range of Continental tyres for passenger car and light truck for their customers who demand premium tyres, including ultra high performance vehicle owners, who have more discerning needs, both in terms of product and services. With the Dunlop & Sime Tyres brands complementing, they too have a range of products for all Malaysian motorists. They offer a wide range of services such as wheel alignment, balancing, nitrogen gas as well as tyre-repairing by a team of well-trained and professional specialists using the latest state of the art equipment.

balloon-cutting

Chop Swee Hoe also provides the following complimentary services:

Astro TV viewing (provides for a more relaxing and comfortable waiting period)
Wi-Fi internet connectivity (for working and entertainment convenience)
Drinks (so there’s no need to go hunting for a mamak or convenience store
to quench ones thirst).

10-point safety and maintenance check (For the benefit of the customer)
Service reminder
Air-conditioned waiting room (No more frantic fanning of ones self or looking for a fan to stand in front of to cool off due to the searing heat from Malaysia’s hot and humid tropical climate)

As a third generation tyre retailer, Chop Swee Hoe started business seventy years ago in 1940, just before World War II broke out in a rented shop lot, handling all sorts of tyres. They were upgraded to become a member of the BestDrive Continental Passenger Car & Light Truck (PLT) Centre family earlier this year. Coincidentally, this year also marks their 70th anniversary.

text: Azdee Amir  pix: Continental Tyres

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